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Tropical Pays Tribute to Vegueta with a Limited Edition of Bottles with Images of its Most Memorable Buildings

12 April 2013

Beginning on Saturday 13th, 90,000 bottles will be placed on the market
in the capital of Gran Canaria

- With this initiative, Tropical joins the celebration of the 40th anniversary of the declaration of Vegueta as a Historical Site

- The revitalization of this historical neighbourhood in the capital is included among other proposed objectives, in collaboration with the Asociación de Empresarios de Vegueta de Ocio y Hostelería

Las Palmas de Gran Canaria, April 11th, 2013- Tropical joins in the celebration of the 40th anniversary of the declaration of Vegueta as a Historical Site, paying its own particular tribute by placing on the market a limited edition of 90,000 bottles with a commemorative image of the emblematic neighbourhood of Las Palmas de Gran Canaria.

The initiative was presented today in El Herreño restaurant of Palmas de Gran Canaria and included the presence of Pablo Barbero, Councillor of Economic, Tourism and Sea City Promotion; Cristian Santana, Councillor of the Vegueta district; Yiyo Espino, director of the Asociación Vegueta de Ocio y Restauración (AVOR); and Elías Rosales, director of Sponsorship of Compañía Cervecera de Canarias.

The bottles have a sleeve label that covers the entire surface area with an image that includes the most representative landmarks of the historic neighbourhood of Vegueta, such as the Santa Ana cathedral, Columbus’ House and Museum and the facades of its most emblematic buildings.

This edition will be distributed beginning on Saturday, April 13th. During the first 15 days it will be exclusively distributed in the AVOR establishments of Vegueta and later in the various hospitality establishments of the capital.

The Tropical initiative joins the actions carried out in Las Palmas de Gran Canaria in order to activate and revitalize the entertainment and hospitality areas of Vegueta through the partnership agreement signed with the Asociación Vegueta de Ocio y Restauración (AVOR).

Among the activities scheduled are the Ruta de los pinchos (Tapas tour), carried out every Thursday night since April, which offers exclusive tapas accompanied by Tropical beer. To this is added Destapa Vegueta, (Uncover Vegueta) being carried out every Friday at midday since last year with the addition of tapas and beer.

With these activities, Compañía Cervecera de Canarias, through its Tropical brand, joins the recognition of the neighbourhood that was the founding core of Las Palmas de Gran Canaria and nowadays is one of the better preserved historical sites of the Islands.

In this context, it is worth mentioning the artistic and cultural richness of one of the most visited areas of Las Palmas de Gran Canaria, which incorporates varied foreign stylistic influences such as the Mudejar, Gothic, Renaissance, Neoclassic and Eclectic styles.

This support of the cultural development and revitalization of the area is in keeping with Tropical’s policy of contributing to community development and linking its support to the development of the environment.

About Compañía Cervecera de Canarias

Compañía Cervecera is one of the main national breweries and one of the main engines in the economic and social development of Canarias. It boasts the creation of 7,000 jobs, is shareholder of several companies in Canarias and gives priority to local supplies in order to carry out their production. The company, part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented with two members on the Board of Directors.

Compañía Cervecera produces its own brands of beer, Dorada and Tropical, and under the licence Carlsberg it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Smithwick’s. It also has other beverages such as the natural drink Appletiser and the energy drink Red Bull.

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
 
Note, the news release was first published in its local market on 1th April 2013.

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