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Backus Receives Three Prizes for its Sustainable Development Programmes

11 December 2012

- Backus was the most awarded company with three prizes
- Backus’ sustainable development programmes awarded were: “Súmate, sólo +18” in the Multi-Stakeholders and Clients categories and “Ecoparque Vive Responsable” in the Environment category
- Ten projects were awarded from eight winning companies


Lima, December 06th, 2012 - Backus, in the ninth edition of Premio Perú 2021, was awarded with three prizes, two for its programme “Súmate, sólo +18” and one for “Ecoparque vive responsable.” These prizes are given in order to promote socially responsible behaviour among companies and to publicly recognise the companies that stand out for their commitment to the development of Peru.

First, Backus’ campaign “Súmate, sólo +18,” which is intended to combat the sale and consumption of alcohol among underage people, was awarded with two prizes. The first prize was in the category Multi-Stakeholders and it recognises the similar work of its stakeholders. The second one was in the Clients category, which rewards socially responsible programmes for people who purchase its products and services.

Next, the “Ecoparque Vive Responsable” programme, which is intended to promote a quality environment in the area through the creation of an environmental balance, the recuperation of the Amazonia forest and the conservation of endangered flora and fauna, was awarded within the Environment category. This category recognises the projects that focus on enhancing the environment where the company operates.

In this regard, Felipe Cantuarias, Vice President of Planning and Corporate Affairs from Backus pointed out, “These awards reaffirm Backus’ social commitment with the country. It’s an honour to be recognised for the effort that day by day everyone involved makes: company, allies and community, in order to promote social inclusion and contribute to the progress of the country.”

Premio Perú 2021 to Social Responsibility and Sustainable Development of companies highlights, for the ninth year in a row, companies whose real commitment to the development of the country has tangible results. With these awards, they want to set an example and raise awareness in the business community toward social responsibility and its importance to the sustainable development of the country.

About Backus:

Union of Peruvian Breweries Backus and Johnston S.A.A is the brewing industry leader in Peru, with five decentralised production plants in Lima, Arequipa, Cusco, Motupe and Pucallpa. It has a well-segmented portfolio of national and international brands that aim to satisfy consumers in more than 142,000 selling points throughout the country. During 2011, Backus registered net sales of S/. 3,005.5 million, contributed to the Treasury S/. 2,224 million and gave direct jobs to more than 7,000 people and indirect to more than 220,000 people.

Backus works with a focus in sustainable development, with the goal of generating shared value with the people that are part of its value chain and the communities in which it operates. That is why all its initiatives and projects are geared to generate social inclusion and strategic alliances to favour the efforts of and achieve a greater impact on economic, social and environmental areas of the society as a whole.


For more information, contact:
Cecilia Quevedo
Comunicaciones Externas Backus 3113000
Yohana Medina
LLORENTE & CUENCA
222-9491 Anexo 208

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
 
Note, the news release was first published in its local market on 6th Decemnber 2012.

 

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