SABMiller logo

El Salvador Flag of El Salvador

Map of El Salvador Pilsener bottle
El Salvador map overlay showing location of our operations
View operations

Current business profile

El Salvador saw robust domestic lager volume growth of 12% with bulk packs growing strongly, which combined with significant fixed cost productivity, boosted operating margins. Our flagship mainstream brand, Pilsener, grew by 19%, while Golden Light, which was repositioned in the upper mainstream segment, grew volumes by double digits. In the premium segment our local brand Suprema grew by 17%, assisted by the launch of the red beer variant Suprema Roja and increased market activations. Soft drinks volumes grew by 3% over the prior year, with particularly strong growth in non-alcoholic malts and juices.

Annual Report 2013

Our Annual Report reviewing performance to 31 March 2013.

View our Annual report PDF (10.04Mb)

Front cover of Annual Report 2013

Quarterly divisional seminar

March 2013

Hosted by Karl Lippert, President of SABMiller Latin America.

Overview page

Quarterly divisional seminar slide


Share of total beer market*

Bar graph of Total share of beer market


Share of total soft drinks market*

Bar graph of Total share of beer market


* Management estimates

Volume (hl 000)

Five-year summary
Bar graph of Volume (hl 000) - Five-year summary
  2009 2010 2011 2012 2013
Lager 765 763 749 830 880
Soft drinks 5,398 5,893 5,592 5,985 6,143
Total 6,163 6,656 6,341 6,815 7,024

Beer consumption*

Graphic symbols of three people

litres per capita

* Source: Forecast figures for 2012 from Plato Logic, March 2013.

Investor relations contact

Eduardo Diaz
Senior Manager, Beer industry regional focus: Latin America

Email: Eduardo Diaz
Tel: +44 20 7659 0169
Fax: +44 20 7659 0135