Ecuador 
Performance
Current business profile
Ecuador saw lager volume growth of 7% in 2012 as the expanded direct service model assisted with the capture of new growth opportunities. Lager market share of alcohol rose to above 50%. In addition to cycling the Sunday trading ban of June 2010, growth was driven by improved product availability of cold beer at the point of sale and continuing expansion of our presence in festivals and events.
Annual Report 2012
Our Annual Report reviewing performance to 31 March 2012.
Quarterly divisional seminar
July 2011
Hosted by Karl Lippert, President of SABMiller Latin America.
Performance
Share of total beer market*
97%
* Management estimates
Volume (hl 000)
Five-year summary
| 2008 | 2009 | 2010 | 2011 | 2012 | |
|---|---|---|---|---|---|
| Lager | 4,137 | 4,730 | 5,144 | 5,193 | 5,571 |
| Soft drinks | 375 | 354 | 293 | 265 | 337 |
| Total | 4,512 | 5,084 | 5,437 | 5,458 | 5,908 |
Beer consumption*
41
litres per capita
* Source: Forecast figures for 2011 from Plato Logic, March 2012.
Investor relations contact
Katie Close – Senior Manager
Beer industry regional focus: Latin America
katie.close@sabmiller.com
Tel: +44 20 7659 0113
Fax: +44 20 7659 0135
Financial year 2013,
Latin America quarterly divisional seminar. 05 July 2011