Communities

Our response

Defining CSI and measuring outcomes

We define CSI as ‘a contribution or investment of cash, knowledge, employee time and equipment to people or communities to enable them to flourish and help sustain the environment in which we can be a successful business’.

Our definition of CSI does not include our investment in responsible drinking programmes undertaken by our businesses; the provision of HIV/Aids testing or managed healthcare programmes for our employees; and the procurement of materials or services from smallholder farmers working on our enterprise development programmes. Investment in these three areas is funded and managed separately as they relate so closely to our core operations and overall responsible running of our business.

Understanding our Social Return on Investment

We select projects and initiatives that are appropriate for our local businesses and markets in which they operate. We also aim to understand, measure and manage the value of our CSI projects by placing a monetary value on social and environmental outcomes through calculating the Social Return on Investment (SROI). Following successful pilots in Uganda and the Czech Republic in 2011, this methodology was used by Backus in Peru this year to analyse its maize smallholder farmer and micro credit programmes. The results found that for every one Sole invested through the programme, 1.57 Soles is returned to society in terms of financial inclusion (access to credit), tax payments, capacity building, savings and family income.

Progress against 2012 targets

2012 Target	Progress
Establish a learning and knowledge exchange platform across our entrepreneurship programmes to improve performance and guide new programmes	An expert community was established during the year to understand what drives a successful entrepreneur programme and to share learnings.
Launch a pilot project in partnership with ColaLife in Zambia to use soft drink distribution chains to supply anti-diarrhoea kits in under-served rural areas	This year we launched a pilot project in partnership with ColaLife to use our soft drink distribution chains to supply anti-diarrhoea kits to under-served rural areas.
Evaluate the socio-economic impact and publish the findings of our Masakhane project in South Africa	Research completed and report under development.

2013 targets

• Build on shared learning from across the group to develop a global entrepreneurship programme
• Expand our Progresando Juntos Programme in El Salvador to support over 300 micro and small entrepreneurs
• Grow our Destapa Futuro entrepreneur programme to encompass direct suppliers and new regions in Colombia