Colombia 
Performance
Current business profile
In Colombia lager volumes grew by 7% reflecting healthy consumer spending, the implementation of new marketing campaigns and our strategy of price restraint in mainstream brands. Our share of the alcohol market improved in the last quarter, ending the year in line with the prior year, benefiting from increased marketing support and the narrowing of the relative prices between lager and spirits.
Annual Report 2012
Our Annual Report reviewing performance to 31 March 2012.
Bavaria's economic contribution to the Colombian economy
Independent report conducted by Fedesarrollo, a non-profit research foundation.
Performance
Share of total beer market*
99%
* Management estimates
Volume (hl 000)
Five-year summary
| 2008 | 2009 | 2010 | 2011 | 2012 | |
|---|---|---|---|---|---|
| Lager | 19,681 | 18,570 | 19,192 | 18,019 | 19,320 |
| Soft drinks | 5,218 | 4,850 | 2,381 | 2,409 | 2,711 |
| Total | 24,899 | 23,420 | 21,573 | 20,428 | 22,031 |
Beer consumption*
41
litres per capita
* Source: Forecast figures for 2011 from Plato Logic, March 2012.
Investor relations contact
Katie Close – Senior Manager
Beer industry regional focus: Latin America
katie.close@sabmiller.com
Tel: +44 20 7659 0113
Fax: +44 20 7659 0135