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Tackling 'non-commercial' alcohol

Man holding a bottle of beer

In some parts of the world, particularly in developing and emerging markets, we are concerned about the consumption of ‘non-commercial’ alcohol. In Africa, where many of our consumers live on less than a dollar a day, the World Health Organisation has previously estimated that about 50% of the alcohol consumed is ‘unrecorded’ and has noted that ‘traditional forms of alcohol are usually poorly monitored for quality and strength and in most countries it is possible to find examples of health consequences related to harmful impurities and adulterants’.

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