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  • Significant businesses with production operations
  • Selling operations and major export markets
  • Associates

Africa adopts consistent alcohol labelling

An example of the new consistent product labelling

This year our African businesses agreed to standardise their approach to product labelling to ensure a consistent message across all products and countries with regard to responsible drinking.

With effect from April 2009, all new packaging includes one of two clear messages on the label:

• Not for sale to persons under the age of 18

• Alcohol abuse is dangerous to your health.

Each business has been given clear guidelines on how these messages should be used. For example, each must be rotated regularly across product ranges and the message size must be at least 8% of the area of the label.