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Case studies

Ten Priorities. One Future.

Local action

Our approach to sustainable development is to set out an overall framework but to give our operations the flexibility to implement programmes that best meet their local circumstances.

View the case studies below to see how we implement our 10 sustainable priorities locally.

Farmers working in a field

Czech Republic: Blood donors get free non-alcoholic beer

Become a Blood Donor! campaign poster, and Birell beer bottle

Over the past few years the number of people voluntarily donating blood in the Czech Republic has decreased. In 2010, Plzeňský Prazdroj instigated a nationwide 'Become a Blood Donor!' campaign to raise awareness of the shortage and call for new donors to come forward.

This initiative began in the 1990s as a small regional project in response to an urgent lack of blood in the Ostrava transfusion centre. In response, the Radegast brewery in Nosovice introduced the idea of attracting first-time donors by offering Birell non-alcoholic beer.

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Ghana: Transport to schools

Voltic sponsored tricycles

Social investment has been, and remains, a core value of Voltic Ghana Limited. The bottled water business runs a number of corporate social investment (CSI) initiatives encompassing sport, local festivals and partnerships with NGOs.

Recently, Voltic sponsored a school transportation project for children from the Koforidua, Ada and Aboabo communities in the Eastern region of Ghana. These children are often unable to attend school owing to the long distances they must travel each day by foot.

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El Salvador: Strengthening local entrepreneurs

Woman behind a shop counter

Near to one of Industrias La Constancia’s distribution centres in Soyapango, the Veracruz community is an area of high levels of poverty and crime. To help address some of the problems, Industrias La Constancia has begun a programme to develop local entrepreneurs.

Working in partnership with a local NGO (ASISTEDCOS) a community survey was initially conducted to identify suitable beneficiaries for grants. During 2010, 25 new businesses were created in the programme, benefiting approximately 75 individuals and their families. The businesses were predominantly small retailers selling food and beverages.

In addition, the programme also includes the promotion of healthy activities for younger members of the community. This has included the donation of sports kits, footballs and goals for and equipment for music and dance lessons in the Community Centre.

Swaziland: Launching KickStart

Group at the launch of KickStart

Swaziland Beverages launched its KickStart programme in April 2010. It is the third country within SABMiller to launch the programme in Africa, after SAB Ltd in South Africa and Kgalagadi Breweries in Botswana. Similarly to these programmes, young entrepreneurs enter a competition to receive training, and for a select few, financial grants and mentoring to help them develop their business.

The program began with a launch event where the Hon.Prime Minister Dr Sibusiso Barnabas Dlamini was the guest speaker. The launch was attended by a number of representatives from Swaziland Beverages, government, media and local businesses. Following the launch, over 1,000 applications were received. After a screening process by the judges, the top 20 candidates were awarded a place on an intensive Business Management course in October 2010. The course covered topics such as financial management, strategic planning and entrepreneurship.

Following the training, with the help of mentorship from a local consultancy, the top 8 applicants presented their business plans in front of the panel of judges. The top 3 were then selected as winners and provided with a grant to help establish their business.

Uganda: Greening Mbarara

Mayor Wilson Tumwine with farmers in Mbarara, Uganda

Nile Breweries Limited has initiated a tree planting initiative programme, “The Green Towns Project” in Mbarara, western Uganda. In October, employees were joined by local municipal and army representatives and planted over 300 trees along Mbarara’s main street and in the suburbs.

Mbarara was the fourth major Ugandan town to benefit from the “Green Towns Project”, following previous tree planting by Nile Breweries in Arua, Gulu and Hoima. The Mbarara Mayor Mr. Wilson Tumwine acknowledged the Nile Breweries’ green campaign, saying it was in line with the town’s environmental plan: “These trees will help us in reducing the carbon emissions that are generated by human activity .

In addition to the ‘Green Towns Project‘, Nile Breweries has also supplied over 6,000 tree seedlings to sorghum farmers to promote water and soil conservation on their farms.

North America: MillerCoors Urban Entrepreneurs Series

Two men in a bar

MillerCoors has invested in the creation of new businesses and entrepreneurship since the launch of The MillerCoors Urban Entrepreneurs Series (MUES) in 1999. MUES invites multicultural entrepreneurs to participate in an annual business plan competition for a chance to vie for $150,000 in business grants. Since 1999, MillerCoors has awarded over $1.5 million in grants to more than 100 emerging minority businesses.

In addition, MillerCoors has created a website ( which provides a useful resource for business owners offering instructional webinars, interactive blogs, business advice from national judges and past winners as well as an extensive social media network that links entrepreneurs and business professionals.

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Hungary: Supporting entrepreneurs

Screenshot of Dreher breweries 'Young Entrepeneur of the Future' Facebook competition

Dreher Breweries has been running its ‘Young Entrepreneur of the Future’ competition for students from colleges and universities for the last five years. The programme offers financial and professional support to students to launch their own business. This year, there was a record number of 118 applicants from 33 different academic institutions.

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Botswana: KickStart

Two people holding a goat – Botswana Kickstart programme

In Botswana, it is estimated that more than 80% of new business enterprises fail within two years, often due to poor management methods. In response, in 2004, Kgalagadi Breweries and Botswana Breweries launched KickStart with an aim of creating a culture of entrepreneurship among young people between the ages of 18 and 30.

The programme promotes business awareness and builds capability among young people through training, providing grants as start-up capital and mentoring and assistance during the business set-up phase. A mentor is commissioned to monitor grant beneficiaries and to help them to run their businesses prudently for the first twelve months.

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Water provision for local communities

Woman carrying water

Through our Corporate Social Investment (CSI) activities we seek to provide local communities with clean water or to treat waste water so it can be used for irrigation or other purposes. In Africa, a number of our operations have established water distribution projects to provide local communities with clean, drinkable water. We currently have projects in Tanzania, Mozambique, Lesotho, Swaziland, Southern Sudan and Uganda.

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