Our approach to sustainable development is to set out an overall framework but to give our operations the flexibility to implement programmes that best meet their local circumstances.
View the case studies below to see how we implement our 10 sustainable priorities locally.
Clean water for the community in Mozambique
In many parts of Africa, Asia and Latin America, access to drinking water can often be a challenge. In partnership with the Mozambique Foundation for Community Development, Cervejas de Moçambique has funded two projects in Maputo with the aim of providing clean water for over 13,000 people.
Both projects involve constructing a borehole, installing water tanks and solar-powered pumps and providing water and sanitation education to the community. The aim is not only to improve access to clean water but also to reduce illnesses such as malaria, diarrhoea and cholera. Separately, a further 6,000 people in Beira should benefit from the provision of drinking water fountains.
El Salvador: Nurturing small bakery businesses
The neighbouring communities of our Salvadorian business, Industrias La Constancia (ILC), are disadvantaged with over 40% of the inhabitants living in ‘champas’ (houses made of plastic, boxes and tin). Over 25% of local people are unemployed and education levels are low. In response ILC has developed an entrepreneurship programme and has installed a baking centre for people living near its brewery.
The aim of the centre is to help participants to increase their income by starting their own small bakery businesses. The scheme offers six weeks of training on business-related topics, run by the NGO FUNDES, which has entrepreneurship expertise. During the training, participants learn about cost control, budgets, marketing, market research and other topics that will help them make their small business more successful. FUNDES uses an innovative training approach that helps participants to overcome their fear of failure owing to lack of education.
Hungary: 'Young Entrepreneur of the Future'
Our Hungarian business Dreher Breweries is a firm believer in the country’s entrepreneurial spirit and is keen to improve the business skills of young Hungarians. This year is the third time it has run the ‘Young Entrepreneur of the Future’ competition for students from colleges and universities across Hungary.
Over 100 students entered and the 10 best had the opportunity to present their business ideas to the professional judging panel, demonstrating the uniqueness and feasibility of their enterprise as well as their own ability. The panel then selected the top three: the first place was given to the creator of a special dental technology software; second place went to an enterprise creating innovative solutions; and third place was given to an enterprise designing and building roof gardens.
The three winners shared seed capital totalling over US$34,000, and received six months’ free professional consultation.
South Africa: Supporting Broad Based Black Economic Empowerment
KickStart is one of the ways SAB Ltd supports Broad Based Black Economic Empowerment (BBBEE), the policy for distributing wealth more fairly across a broad spectrum of South African society. The programme seeks to promote business awareness and develop a culture of entrepreneurship among young people through training, providing grants as start-up capital and mentoring and assistance during the set-up phase.
Antonio Pooe entered the KickStart competition in 2007, won a regional grant in Egoli and then went on to win approximately US$17,000 more as a runner-up in the national competition. An expert in fraud detection, he used his grant to start Exatech, a niche company specialising in fraud protection, detection and computer forensics. Exatech is growing and now employs four full-time and four part-time members of staff. Aside from the monetary award, Antonio found that KickStart encouraged him to go it alone after a tough year trying to break into the market.
South Africa: Supporting education
Research conducted by the Human Sciences Research Council estimates a shortfall of 32,000 maths and English teachers in South Africa. In partnership with the Independent Schools Association of Southern Africa (ISASA), SAB Ltd is helping to address the shortage through the ISASA Mathematics and English Programme.
Launched in 2007, the programme aims to place 300 promising black learners from disadvantaged backgrounds in ISASA schools. It also recruits trainee teachers and places successful applicants in top schools for the duration of their teaching degree, to expose them to best practice.
The programme supports government initiatives to address skills shortfalls in areas such as mathematics, science and ICT (information communications technology), which are crucial to South Africa’s economic growth. SAB Ltd also invests in the development of maths and science educators through the Maths Centre for Professional Teachers.
Peru: Training craftsmen entrepreneurs
‘Progresando Juntos’ is a development programme aimed at small and medium-sized businesses in the areas of Peru in which Backus, our Peruvian business, operates.
Within the scheme, the ‘Huaca de la Luna’ project seeks specifically to encourage tourism and economic activity in the northern part of the country. Named after archaeological monuments in northern Peru, it helps local craftsmen to become more productive, looking at quality of service in the craft trade and the organisation of micro-scale, craft-related businesses.
During the 2009 financial year, more than 100 craftsmen took part in workshops emphasising the importance of quality for both the products and services they provide, as well as providing them with tools to best manage their business. With 110 hours of lectures and 60 hours of individual technical assistance, the workshops offered training in entrepreneurial management, costs, marketing and business plans.
Romania: Protecting the Danube delta
The Danube delta, which lies in Romania and Ukraine, was recognised as a UNESCO World Heritage Site in 1991. Our Romanian brewery, URSUS, has been working to protect the area and improve the quality of its water for many years. In recognition of its conservation activities, URSUS was invited by Romanian MEP Victor Bostinaru to present at a conference entitled ‘The Danube Delta: Nature and Sustainability in Europe’ held in Brussels in December 2008.
The aim of the conference was to raise awareness of the unique character of the Danube delta and the way the region should be integrated into future European development projects. Attended by MEPs, the Romanian government and NGOs such as Cousteau Foundation, WWF and Friends of Nature International, this prestigious event also allowed URSUS to engage with stakeholders on water, one of the ten sustainable development priorities.
Panama: Strategic corporate social investment
‘DestapaRSE’ is Cerveceria Nacional’s corporate social investment (CSI) umbrella programme. It covers five areas – CSI projects, enterprise development, small CSI initiatives and philanthropic activities, community projects and emergencies and disaster relief. Its creation was the result of a cultural shift away from philanthropy towards strategic CSI.
Aligned with the sustainable development priorities of the SABMiller group, the new programme includes a CSI committee comprising a member from each department and two external members to ensure that projects are selected and funds allocated in a fully transparent way. As part of its more strategic approach, the company now collects stakeholder responses and takes the lead in the conception and implementation of new projects.
Apart from selecting projects to be implemented, Cerveceria Nacional’s main CSI contribution is to build local capabilities in the implementation, management and promotion of sustainable social investment projects.