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Case studies

Ten Priorities. One Future.

Local action

Our approach to sustainable development is to set out an overall framework but to give our operations the flexibility to implement programmes that best meet their local circumstances.

View the case studies below to see how we implement our 10 sustainable priorities locally.

Farmers working in a field

Destapa Futuro in Colombia

People taking part in craft activity

Our programme of enterprise development, which started in South Africa and has since been adopted by many of our businesses, has been launched in Colombia by our Bavaria operation under the title, ‘Destapa Futuro’ (Uncover the Future).

During 2007/08, Destapa Futuro has benefited 120 emerging entrepreneurs with an average investment of US$60,000.

The business is committed to a multi-year programme which aims to have a positive, cumulative effect on poverty. So far over 400 jobs have been created and 600 entrepreneurs have been trained in the preparation of business plans. The beneficiaries include Adriana Chavarro and Margarita Reyes from Bogotá, who founded the lingerie manufacturing company Coloretta, after receiving financial support and training from Destapa Futuro.

South Africa: Caring for children affected by HIV/Aids in South Africa

African children dancing

As South Africa’s biggest killer, HIV/Aids has left many children orphaned and vulnerable. SAB Ltd is working with The StarFish Foundation in nine organisations that care for adults and orphans affected by HIV/Aids.

The work seeks to give local people the knowledge and expertise to run these organisations effectively. Ultimately, the aim is to develop a large number of stable and well-run community-based organisations that are capable of working with the government to deliver care, resources and services to children orphaned by the pandemic. By training 117 caregivers and funding nine such organisations to take part in the programme for 18 months, SAB Ltd will benefit an estimated 2,700 children.

Supporting the community in El Salvador

Schoolchildren using computers

La Constancia supports the Coca-Cola Company’s ‘Water for my School’ programme as part of its commitment to water stewardship. It has funded three rainwater harvesting systems in schools in El Salvador, bringing year-round running water to 1,400 under-privileged children.

Running in parallel with this project has been the creation of a computer centre in the community of San Francisco de Asis adjacent to La Constancia’s brewery. This has provided over 1,000 families with access to IT facilities that would otherwise have been beyond their reach. Able to take 360 students a year, the centre gives 176 hours of classes a month with the teacher paid by the company. Four former students are now working in private companies, utilising the skills that they learned in the computer centre.

Backus joins disaster relief

Following the August 2007 earthquake centred on the city of Ica, the Peruvian business Backus was among many organisations providing vital aid to those left homeless and injured.

It made its transport fleet available to the country’s Ministry of Health to help distribute water and medicines while members of the company’s medical team travelled to the affected areas to assist the survivors along with local distributors and their families. Backus also donated time through ‘Backus Voluntariado’, a group of company workers who organised a collection to acquire and distribute the necessary medicines.

Employees in Latin America donated nearly US$110,000 to ‘¡Vamos Peru! A levantarnos Unidos’ – a relief fund established by Backus. Helped by matched funding from SABMiller Latin America, further contributions from suppliers and a sponsored football match, the business raised over US$465,000. This is being used to support a housing project and fund a medical centre in the affected area.

Fighting malaria in Uganda

In September 2007, the eastern and northern regions of Uganda suffered severe floods. In response, Nile Breweries Limited donated 1,500 treated mosquito nets to the Red Cross to be distributed to children who had been displaced from their homes.

Floods and water logging provide ideal conditions for mosquitoes and increase the risk of malaria, to which children are particularly susceptible. The donated nets are impregnated with repellent and are large enough to shelter up to four children. The donation enabled the Red Cross to deliver the necessary aid to those in most urgent need and so protect children against this killer disease.

Supporting local communities in Lesotho

Over 1,500 residents in a village at Ha Thetsane industrial area, Maseru, Lesotho now no longer have to wait four hours to draw water, thanks to the Lesotho Brewing Company.

In 2007 the company donated funds to the Water and Sewerage Authority of Lesotho to erect seven communal standpipes and so provide access to clean, potable water. As well as ensuring cheap and ample supplies, the new standpipes avoid the need to draw water from puddles, streams and springs as the villagers previously had to do with all the associated risks of water-borne diseases.

Other projects by which the company has returned part of its profits to the community included donations for trees to the Ministry of Forestry, the provision of furniture to seven primary schools and the building of a dam in the village of Ha Makhate.

Support for new enterprises in Hungary

The Hungarian business Dreher Breweries is a firm believer in the country’s entrepreneurial spirit and is keen to improve the business skills of young Hungarians.

Its ‘Young Entrepreneur of the Future’ competition invites university and college students majoring in business studies to come up with an idea to launch their dream enterprise. The three winners receive start-up capital totalling over US$37,000 along with six months’ free consultancy in accountancy, legal and tax matters.

Under the motto, ‘Implement your dream enterprise’, the second competition in 2007 attracted nearly 80 entries from 18 institutions of higher education. These were evaluated by a professional jury and the first prize, along with seed capital of over US$23,000, went to a student at Budapest University of Technology and Economics who came up with a unique pen to improve the handwriting of children, as well as adults with reduced writing skills.

Tackling malaria in Tanzania

Malaria is the leading cause of death in Tanzania, particularly among children under five. In a population of about 34 million, there are over 16 million cases a year. Malaria kills one Tanzanian every five minutes and 80,000 children under five each year.

At Tanzania Breweries Limited (TBL), malaria is the most frequently reported illness among employees and their spouses at company clinics. It’s also the highest cause of absenteeism. Realising that prevention is better than cure, the company decided in 2005 to give each employee a pair of insecticide-treated bed nets – these having been shown to halve the risk of catching malaria. Just a week later, the number of reported cases had fallen considerably.

As part of its community outreach, TBL then decided to provide free treated nets to hospitals in the malaria-prone north west region of Tanzania. Over a thousand nets have now been donated to Bugando, Shinyanga and Sekou Toure hospitals.

South Africa: Recognising women in South African business

Tourism’s contribution to South Africa’s GDP has risen from 4.6% in 1993 to 8.2% in 2008. Women in Business, a pilot project launched in 2008 by SAB Ltd, provides education, training, mentoring and capital grants to help women entrepreneurs in this key growth sector to develop their own small businesses.

The first nine candidates have now undergone an intensive 10-week course at the University of Johannesburg’s School of Tourism and Hospitality. Subjects included legal and regulatory compliance; financial management, particularly costing and pricing; inventory management and marketing. Participants were then mentored by restaurateurs and successful entrepreneurs within their industry before being asked to draw up a business plan. Each plan was presented to the judges who awarded grants to the top three candidates.

Thanks to the training and mentorship they’ve received, these female entrepreneurs are now better equipped to take their businesses to the next level.