South Africa

At SAB we're always looking for new ways to tackle the alcohol-related issues that most affect society - underage drinking being one example.

This year we piloted two new programmes designed to reach deeper into our communities. Through our Responsible Trader Programme, we've trained 17,000 traders in alcohol abuse and the harm it can cause in their communities. Through the programme we aim to help liquor traders to see themselves as champions in the fight against alcohol abuse.  Assessments of more than 7,000 traders after they'd attended training sessions found 81% scoring more than 80%. 

Read more about Addressing alcohol-related harm in South Africa