North America

At MillerCoors, we have launched our Great Plays programme in partnership with the ABMRF/The Foundation for Alcohol Research. The programme provides funding for universities to address the drinking behaviours and the harmful consequences of alcohol among their students.

We chose the theme Great Plays because college students have the ability and opportunity each day to make decisions that result in positive outcomes or ‘great plays’ that result in positive outcomes and help them thrive and be successful in life. Choosing not to abuse alcohol is one of the greatest plays a student can make.

Read more about Sport, students and promoting responsible drinking