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Troops In Middle East To Enjoy Rocky Mountain Refreshment And Great Taste This Fourth Of July

16 June 2009

MillerCoors Donates 8,000 Cases of Beer as Part of Pizzas 4 Patriots Program; Troops Will Enjoy a Special Holiday Treat


CHICAGO (June 15, 2009) - Geography enthusiasts take note - Golden, Colorado and Milwaukee, Wisconsin are temporarily being moved to the Middle East. For the second consecutive Fourth of July, Pizzas 4 Patriots, an organization dedicated to providing gifts from home to service men and women overseas, will be delivering pizzas to the troops in the Middle East. This year, however, there will be 8,000 cases of Miller Lite and Coors Light to wash it down, thanks to a donation being made by the brewer.

The full delivery of 28,000 Uno pizzas and 8,000 cases of beer is scheduled to leave the U.S. this week to arrive in Iraq in time for the troops to have an uplifting holiday. 

This spring, MSgt. Mark Evans, USAF, Ret., began reaching out to secure corporate partners to ensure this year's delivery would be the organization's biggest to date. MillerCoors showed an immediate interest in participating.


Pizzas4Patriots
June 15, 2009
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"We are honored and excited to be a part of this wonderful program and applaud MSgt. Evans for his dedication to our Armed Forces," said Tom Cardella, eastern sales division president at MillerCoors.  "And as a brewer of great beer, we look forward to seeing our brave troops overseas have an opportunity to relax for a few moments and enjoy a couple of cold ones."

On the Fourth of July last year, MSgt. Evans successfully delivered pizzas to troops serving in Iraq. Sparked by the success of that initial effort, he received permission from General David Petraeus, then Commanding General, Multi-National Force - Iraq, to repeat the delivery in February for the NFL championship game. Building on those two events, he is striving to make this Fourth of July party his biggest yet.

"Our goal is to give the troops some time to get their minds off the war, even if just for an hour, and enjoy a good, old-fashioned American feast," said MSgt. Mark Evans, founder of Pizzas 4 Patriots. "And this year we are proud to announce that because of the kind contributions of our corporate partners, the vast majority of troops in Iraq will get to enjoy a few slices of pizza and some cold beer this Fourth of July."

MillerCoors is also involving employees in its efforts to honor the troops by holding events in several brewery communities. These events will inspire monetary support from employees and celebrate the company's beer donation with a symbolic beer-truck sendoff, complete with motorcycle escort.  Support from Uno, the inventor of Chicago's original deep-dish pizza, and DHL Express have also made this year's Pizzas 4 Patriots delivery possible.  Pizzas 4 Patriots welcomes contributions to cover the program's costs. For more information or to donate to the cause, please visit http://pizzas4patriots.com.


Pizzas4Patriots
June 15, 2009
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About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest-quality beers.  MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales.  Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.  Miller Lite is the great-tasting beer that established the American light-beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light.  The company also imports Peroni, Grolsch, Pilsner Urquell and Molson Canadian, and offers innovative products such as Miller Chill and Sparks.  MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wis., and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors' vision is to become the best beer company in America by driving profitable industry growth. 

MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

About Pizzas 4 Patriots:
Pizzas 4 Patriots is a non-profit organization with the mission of making a positive difference in the lives of our service men and women.  We proudly support those patriots presently serving, as well as our wounded veterans.  It is our goal to provide our Armed Forces with these special gifts from home.  We have been fortunate to receive donations, ranging from financial to products and services, from individuals, families, corporations and other organizations, all wanting to show appreciation for the sacrifice of our brave troops.  Our goal is to bring a little bit of home to the troops, and show them that they are supported by the country and residents who enjoy the freedoms that they provide for us.  For more information on our programs, please visit:  www.Pizzas4Patriots.com.
About Uno:
Based in Boston, Uno Restaurant Holdings Corporation includes more than 200 company-owned and franchised full-service Uno Chicago Grill units located in 29 states, the District of Columbia, Puerto Rico, South Korea, the United Arab Emirates, Honduras, Kuwait and Saudi Arabia. The company also operates a fast-casual concept called Uno Dué Go®, a quick-serve concept called Uno Express®, and a consumer-foods division which supplies airlines, movie theaters, hotels, airports, travel plazas, schools and supermarkets with both frozen and refrigerated private-label foods and branded Uno products. For more information, visit http://unos.com
About DHL:
DHL is the global market leader in the logistics industry and "The Logistics company for the world." DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services. A global network composed of more than 220 countries and territories and 310,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply-chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.  


For more information, contact:
Jonathan Stern Deron Nardo
MillerCoors  Dig Communications
414.931.6585  312.577.1767
stern.jonathan@millercoors.com    mailto:dnardo@digcommunications.com

Note, the news release was first published in its local market on 15-06-09.

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