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Dry Beer Equals Wine

21 November 2008

Although more than 60% Poles declare that beer is their favourite beverage, the majority still chooses to drink wine with special meals.  However, sophisticated combination with beer are worthy of exploration as well. The brand Pilsner Urquell encourages residents of Poland to start culinary explorations.

A well-known brand and simultaneously the driest available beer proves in a convincing manner on its website (www.pilsner.pl) that the golden beverage is able to bring out the richness of taste in food. The national campaign in Poland called "Sophisticated Combinations" is one of the elements of promoting this attitude. The participating consumers may win exquisite dinners, together with a hotel stay, as well as unique cookery books exploring sophisticated culinary combinations. The recipes of such savoury meals are also available on the website of Pilsner Urquell. In addition, the connoisseurs of exquisite taste, a well-known restaurateur Kai Schoenhals, and a taster for Pilsner Urquell Maciej Chołdrych, have created a unique publication The Sophisticated Combinations of Pilsner Urquell. Wii this publication bring back the deserved reputation of a sophisticated drink to beer?

The exquisite taste of Pilsner Urquell
According to experts, the culinary art is based on two fundamental phenomena: complementation and contrasting.
"Being aware of them, we are able to venture hundreds of courageous combinations and treat out palate to each of them. Two sides of the beer Pilsner Urquell: the sweet, i.e. the sponge cake, honey and caramel one, and the bitter, i.e. the tannin, hop and roasted one complement one another and allow for every combination to reach both an effect of complementation and contrasting. That sensory paradox makes this beer an ideal companion for many culinary ventures that we endeavour," explains Maciej Chołdrych, beer taster for Pilsner Urquell. According to him, this very beverage is able to provide connoisseurs with all the features present in the most exquisite beers in the world. All of that makes this combination much appreciated and considered ideal by beer lovers all over the world.
In culinary combinations, Pilsner Urquell naturally cleanses the palate and allows for the proper appreciation of the complementing or contrasting flavour of a meal. With every consecutive bite, the taste of the dish remains equally pronounced as at the beginning.

Creations in the glass on the plate
According to Kai Schoenhals, it has been generally accepted that lighter beers go well with light meals while heavier, stronger beers are good with heavier dishes, while sweet beers make a nice combination with sweet dishes, etc. In some cases, however, contrasts doo our palates a world of good.
"A set table, just like a painter's canvas, may present us with a challenge for creations both in a glass and on the plate. Although the selection of food and beverage may appear shocking, the final result of their harmonious combination can prove highly refined. When both components are to go hand in hand, there is much room for mistakes to be made," claims Schoenhals.
He also argues that no matter whether the proposed combination is based on the similar or contrasting features, the most important thing is not to allow for beer and the meal to jam one another.
"When travelling on the west coast of Ireland, I was shocked to see people drinking stout with oysters... and it was a splendid combination!" comments Kai and adds that he personally made sure that light sauces, aspic, sashimi, sashimi, grilled or broiled white fish, as well as.... fruit sorbet made good culinary partners for Pilsner Urquell.

A culinary journey
Schoenhals is convinced that Pilsner Urquell goes well with the cuisine of various cultures. In Russian cuisine, in a combination with blini with smoked salmon or caviar and crème fraiche, it uncovers the complexity of their flavours and fully allows savouring them.
It goes ideally with the British cuisine dishes: fish and chips, toad-in-the-hole, beef and cabbage, stewed seafood, and also prawns or seafood and curry. It is perfect for the Polish cuisine dishes: game with mushroom or juniper flavoured sauce, or grated beetroot with fried onion, as well as roast loin of pork. German cuisine provides schnitzel, sausage and sauerkraut, herring, pike or carp. The beer also goes well with Mexican and Thai cusines.
"Let's not forget that by nature we are very subjective and so we make choices that would satisfy our idiosyncratic preferences," comments the gourmet.
More information on the sophisticated combinations, as well as the publication by Kai Schoenhals and Maciej Chołdrych titled The Sophisticated Combinations of Pilsner Urquell can be found at http://www.pilsner.pl
***
Pilsner Urquell. Sophisticated taste comes with time.
Pilsner Urquell is the first world lager created in 1842. For over 160 years, Pilsner Urquell has not bent to any trends or fashions and remained faithful to its original recipe.
The beer is ideal for those who are able to appreciate true quality and have refined taste. Pilsner Urquell is an invitation to the world of sophisticated taste and exacting consumers. The brand promotes important values as evidenced by its engagements in such unique undertakings like Pilsner Urquell International Photography Awards or Festival Pilsner Urquell Perspective.
The intensive bitterness of the hops, the sweetness of caramel, the roasted taste of honey and walnut, the foaming tartness and the rich sallow character make up the components of the unique flavour of Pilsner Urquell. Pilsner contains 11.8% of extract and has alcohol content of 4.4%.
http://www.pilsner.pl

Kompania Piwowarska [the Brewing Company] - the leader of the brewing industry in Poland
Kompania Piwowarska is the biggest brewing enterprise in Poland. Several centuries of experience in the brewing industry, state-of-the-art technology and the rigorist observance of the norms of production categorized as World Class Manufacturing guarantee the highest quality of the product. The company offers the following brands: TYSKIE (the favorite beer of Poles), ŻUBR (number two in volume sold in Poland), LECH, Dębowe Mocne, Pilsner Urquell, Redd's, Dog in the Fog, Miller Genuine Draft and Peroni Nastro Azzurro and Wojak and Gingers. The Brewing Company was established in 1999 through a merger of Tyskie Browary Książęce [Tychy Duke's Brewery] and Lech Browary Wielkopolski [Lech Great Poland Brewery]. Browar Dojlidy [Dojlidy Brewery] in Białystok joined the Company in 2003 and the Brewery of Kielce in 2008. The volume of sales by the KP reached 14.5 million hectoliters of beer in the financial year concluded on March 31, 2008. .
SABMiller - one of the biggest world manufacturers of beer
Kompania Piwowarska is a part of one of the biggest manufacturers of beer in the world - SABMiller plc. The group is present in over 60 countries on six continents, and its portfolio includes over 150 well-known brands (among others, Pilsner Urquell, Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Castle Lager). SABMiller plc is among the biggest companies in the world (outside of the US) bottling the products of Coca-Cola. In the financial year of 2008, concluded on March 31, SABMiller registered gross receipts of 21.4 billion dollars and reached gross profits of 3.2 billion dollars. The sales of beer reached 239 million hl.


For additional information, please contact:
Tomasz KANTON
Brand PR Manager
KOMPANIA PIWOWARSKA SA
Tomasz.Kanton@kp.sabmiller.com
tel.: +48 61 87 87 776      
fax: +48 61 87 87 850
mobile: +48 695 592 651

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