Pilsner Urquell and Miller Genuine Draft for South Africa
18 March 2003
SABMiller plc (SABMiller) today announced that its wholly owned subsidiary, The South African Breweries Ltd (SAB), is to add its own international premium brands, Pilsner Urquell and Miller Genuine Draft to the SAB portfolio on an import basis within the next few weeks, which will broaden its range of beers in South Africa's growing premium segment.
Peter McLoughlin, Marketing Director of SAB said: "Following the transaction to acquire Miller in 2002, it was inevitable that there would be certain changes. Today I am very excited to be able to announce the introduction of two of our world-renowned brands, Pilsner Urquell, the world's original golden beer, and Miller Genuine Draft, the icon US beer brand, to the South African market. Both these brands will extend further the quality and choice of beers available to South African consumers in the growing premium market."
This announcement follows the ending of the joint venture agreement in South Africa between Heineken NV and SAB Ltd for the brewing and distribution of the Heineken brand.
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Notes to editors
SABMiller is one of the world's largest brewers, with pro forma 2001/02 lager volumes in excess of 120 million hectolitres. It has 115 brewing operations and over 69,000 employees, in 24 countries across Africa, Central and Eastern Europe, North and Central America and Asia. It has a portfolio of strong brands and leading market shares in many of the countries in which it has brewing operations. Outside the USA, SABMiller is one of the largest bottlers of Coca-Cola products in the world.
SABMiller is listed on the London and Johannesburg stock exchanges and has a market capitalisation of approximately US$6 billion (R50 billion).
Heineken NV today issued a statement regarding the agreement with SAB Ltd for the brewing and distribution of its Heineken in South Africa.
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