SABMiller logo


SABMiller and Coca-Cola Amatil to establish new brewery in Australia

7 February 2008

SABMiller plc today announces that Pacific Beverages Pty Limited (Pacific Beverages), its Australian joint venture with Coca-Cola Amatil Limited (CCA), will invest in the construction of a new brewery in the Central Coast region of New South Wales, some 100 kms from Sydney.  The brewery will have a capacity of 500,000 hectolitres and is expected to be completed in 2010.  The investment, which will be subject to certain local regulatory clearances, will be funded jointly by SABMiller and CCA.
The construction of a new brewery will facilitate Pacific Beverages' access to the Australian premium beer market which has grown at a rate of around 15 per cent each year for the last six years.  The announcement also follows Pacific Beverages’ recent acquisition of Australian premium brewer, Bluetongue Brewery, and will enable Pacific Beverages to materially increase production of Bluetongue and Bondi Blonde beer brands in order to meet national demand, while also providing capacity for the potential production of other premium beer brands.
The final design will incorporate a number of environmental technologies with the intention that the brewery is one of the most water efficient in the world.

Ari Mervis, Managing Director of SABMiller Asia, commented:
“Since Pacific Beverages began trading in late 2006 we have been delighted with the performance of the business which has exceeded our initial expectations and generated significant sales growth.  A local brewing facility will give us the option to expand our portfolio and to continue providing consumers with top quality products.”
Terry Davis, the Group Managing Director of CCA, said:
“We have found a great site for the new Bluetongue Brewery, located close to the F3 Motorway on the Central Coast, and the gateway to the thriving Hunter region. We are looking forward to building a state-of-the-art facility with our partners SABMiller, who, as one of the world’s largest brewers, will bring great brewing technology and expertise to our Australian market.”


Note to editors

Pacific Beverages
Pacific Beverages is the 50:50 joint venture between Coca-Cola Amatil Limited and SABMiller plc incorporated in 2006 to sell and distribute imported premium beer in Australia.  Pacific Beverages imported SABMiller’s international premium brands, Peroni Nastro Azzurro, Miller Genuine Draft, Miller Chill and Pilsner Urquell into the Australian market.

Pacific Beverages also sells and distributes the premium spirit portfolio of global premium spirits distributor Maxxium.  Major brands include Jim Beam, Canadian Club, Remy Martin, Cointreau, The Famous Grouse and ABSOLUT VODKA.

SABMiller plc
SABMiller plc is one of the world’s largest brewers with brewing interests or distribution agreements in over 60 countries across six continents. The group’s brands include premium international beers such as Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands. Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.  In the year ended 31 March 2007, the group reported $3,154 million adjusted pre-tax profit and revenue of $18,620 million.  SABMiller plc is listed on the London and Johannesburg stock exchanges.
For more information on SABMiller plc, visit the company's website:

Coca-Cola Amatil Limited (CCA)
CCA is the largest non-alcoholic beverage company in the Asia-Pacific region and one of the world’s top five Coca-Cola bottlers.  CCA operates across five countries – Australia, New Zealand, Indonesia, Fiji and Papua New Guinea.  In the past six years CCA has diversified its portfolio of products to include water, sports drinks, fruit juices, coffee, iced teas and packaged ready-to-eat fruit and vegetable products.
CCA produces the Australian market’s number one cola brand – Coca-Cola; the number one non-sugar colas, diet Coke and Coca-Cola Zero; the number one bottled water brand Mount Franklin and the number one sports beverage; Powerade Isotonic.


SABMiller plc
Sue Clark 
Director of Corporate Affairs 
Tel: +44 20 7659 0184

Gary Leibowitz 
Senior Vice President, Investor Relations 
Tel: +44 20 7659 0119

Nigel Fairbrass 
Head of Media Relations 
Mob: + 44 7799 894 265

Coca-Cola Amatil Limited
Sally Loane 
Media Tel: +61 2 9259 6797

Paul Irving 
Tel: +61 2 9259 6185

This announcement does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire securities of SABMiller plc (the "Company") or any of its affiliates in any jurisdiction or an inducement to enter into investment activity.

This document includes "forward-looking statements".  These statements may contain the words "anticipate", "believe", "intend", "estimate", "expect" and words of similar meaning.  All statements other than statements of historical facts included in this announcement, including, without limitation, those regarding the Company's financial position, business strategy, plans and objectives of management for future operations (including development plans and objectives relating to the Company's products and services) are forward-looking statements.  These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements.  These forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future.  These forward-looking statements speak only as at the date of this announcement.  The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained in this announcement to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. Any information contained in this announcement on the price at which the Company's securities have been bought or sold in the past, or on the yield on such securities, should not be relied upon as a guide to future performance.

Back to news index


Share to...

  • Facebook
  • Twitter
  • LinkedIn
  • Delicious
  • Stumbleupon
  • Reddit
  • Digg
  • Yahoo
  • Google