SABMiller logo


Launch of

17 July 2008

Today, is launched to provide a comprehensive guide to alcohol – from how beer is made to how alcohol impacts on the body.   By providing consumers around the world with this easy to understand guide from production to metabolism, it is hoped that people will be encouraged to make informed choices and drink responsibly.
The website has an ‘alcohol and your body’ section which includes an interactive trip through the body, explaining how alcohol is absorbed and processed. It explains the physical effects that cause a hangover and provides the latest information about how alcohol can impact various conditions like diabetes and pregnancy. The ‘social situations’ pages gives reminders of things to consider on a night out, including when drinking alcohol is not a good idea.  Uniquely, the site also provides consumers with factual information on the alcohol content, cereal grains, and carbohydrates found in over 100 beer brands around the world.  

Visitors to can listen to independent alcohol experts who will periodically explore issues relating to health, parenting, binge-drinking, drinking and driving, and policy approaches.

To develop, information from a wide range of reputable sources was used.  International experts were also consulted and their feedback has been positive, seeing the site as a good resource for the public regarding the common health considerations about drinking alcohol.  One expert, Dr Alfred I. Neuget, Professor of Medicine and Epidemiology at Columbia University, said of the site: “I was impressed.  The content was very readable and relatively simple for a layman, yet not trivial.” has been developed by one of the world’s largest brewing companies, SABMiller plc, and is the first initiative of its kind to be launched globally by a major alcohol company.

Kristin Wolfe, Head of Alcohol Policy at SABMiller said, “While we believe our beer adds to the enjoyment of life for the overwhelming majority of our consumers, we also care about the harmful effects of irresponsible alcohol consumption.

“With we hope to encourage straightforward conversations about the health and social considerations of drinking alcohol and to remind adults to make responsible decisions if they drink.”

The website has been launched in English and in the coming months will be available in other languages including Czech, Italian, Polish, Spanish and Russian.


About SABMiller plc
SABMiller plc is one of the world’s largest brewers with brewing interests or distribution agreements in over 60 countries across six continents. The group’s brands include premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands.  Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.

In the year ended 31 March 2008, the group reported US$3,639 million adjusted pre-tax profit and revenue of US$21,410 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.

This announcement is available on the company website:

High resolution images are available for the media to view and download free of charge from or

SABMiller plc  
Tel: +44 20 7659 0100
Kristin Wolfe 
Head of Alcohol Policy 
Tel: +44 14 8326 3446

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