Neumannová, Špaček and Doktor Shipped Olympic Pilsner Urquell Beer to Sochi
11 December 2013
Plzeň, December 10, 2013 – Gold medal winning Olympic athletes Kateřina Neumannová, Jaroslav Špaček and Martin Doktor sent Olympic Pilsner Urquell beer from the Pilsen brewery to Sochi, Russia. The shipment, which will make a journey of 2,100 km, contains 120 barrels of beer, 5 tap stations and a unique line of Olympic glasses for a Czech pub there. Pilsner Urquell has been a representative of the Czech Republic at 6 Olympic Games thus far, with the country earning a total of 38 medals, including 12 gold.
Gold Olympic medal holders Kateřina Neumannová, Jaroslav Špaček and Martin Doktor got together in the courtyard of the Pilsen brewery to toast to the success of the Czech team during the upcoming Winter Olympic Games. Along with Václav Berka, senior marketing brew master of Pilsner Urquell Comp., they raised their glasses before shipping the Pilsner Urquell beer made especially for Sochi. They also signed a symbolic Golden Barrel, which will be tapped on the opening day of the Czech House, and checked the shipment before its departure.
“We have shipped 120 barrels of beer, 5 tap stations with all the equipment, and a unique line of Olympic glasses for the Czech Olympic House in Sochi. The beer and the other equipment, all with special logos, ensure that the contents and the destination are known at first glance. In the end, the shipment will travel more than 2,100 kilometres,” said Jan Kovář, national manager of sport sponsoring at Plzeňský Prazdroj Comp.
Pilsner Urquell beer has been a proud partner of the Czech Olympic team since 2002. “Pilsner Urquell will represent the Czech Republic for our 7th Olympic Games. During the Games in Salt Lake City (2002), Athens (2004), Turin (2006), Peking (2008), Vancouver (2010), and London (2012), visitors from all around the world awarded the craft of Pilsen malt-masters with the ‘highest scores.’ This fact is supported by the several hundred hectolitres of our beer that were consumed during those games,” stated Václav Berka, senior marketing brew master of Plzeňský Prazdroj, concluding, “I believe that by having our gold medal winning athletes ship the beer, it will bring luck to this year’s Czech athletes and we will be able to toast to golden successes in Sochi with golden lager from Pilsen, saying ‘Gold for Gold!’”
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Notes for editors:
- With its total sale of nearly 9.9 million of hectoliters during the calendar year of 2012 (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.
- Plzeňský Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc is one of the most significant world beer companies with 70 thousand employees in 75 countries around the world. It offers more than 200 beer brands including the world renowned brand such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft a Grolsch, as well as important local brands such as Aguila (Columbia), Castle (South
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on December 10th , 2013.