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Backus Chairman Will Lead the Operation of SABMiller in South Africa

24 October 2012

• He will remain Chairman  and Board Member of Backus until December 31st, 2012
• He will take on his new responsibilities starting January 07th, 2013
• It will be announced soon who will succeed as Chairman of Backus

Lima, October 22nd, 2012.- After 10 months of achievements in Peru, Mauricio Leyva Arboleda, Chairman of Unión de Cervecerías Peruanas Backus and Johnston S.A.A., will move away from the company to become the Managing Director of SABMiller in South Africa. For that reason, Mauricio Leyva will remain Chairman and Board Member of Backus until December 31st, 2012.

Prior to joining Backus in January 2012, Mauricio Leyva was Chairman of Cervecería Hondureña after being Vice Chairman of Marketing of Bavaria in Colombia. He was also Vice Chairman of Marketing, Operations and Sales of Avianca, Vice Chairman of Marketing and Sales of Comcel S.A. and consultant of McKinsey in Germany. He studied Business Administration at Los Andes University and has an M.A. in International Management by the Université de Nancy, France.

Under his leadership, Backus has obtained successful financial results, growth of sales volume and market share, managing to increase the market share of the company by 2%, from 92% in September of 2011 to 94% in September 2012.

Also under his management, a new business model of the company was implemented that integrates the sales, telesales and distribution processes, with the objective of being closer to clients and consumers, ensuring better market execution, directed by the brands and ensuring the growth and sustainability of the business.

In 2012, Backus has been awarded with important prizes like the Socially Responsible Company award and an award given to the Top 10 Most Admired Companies in Peru, which is chosen by the country's top business leaders.

Backus will announce the appointment of the new Chairman soon.

About Backus:

Union of Peruvian Breweries and Johnston is the brewing industry leader in Peru, with five decentralised production plants in Lima, Arequipa, Cusco, Motupe and Pucallpa. It has a portfolio of well-segmented national and international brands, that want to satisfy consumers in more than 142,000 selling points throughout the country. During 2011, Backus registered net sales of S/. 3,005.5 million, contributed to the Treasury with S/. 2,224 million and gave direct jobs to more than 7,000 people and indirect to more than 220,000 people.

Backus works with a focus in sustainable development, with the goal of generating shared value with the people that are part of its value chain and the communities in which it operates. That is why all its initiatives and projects want to generate social inclusion and strategic alliances to favour the efforts and achieve a greater impact in economic, social and environmental terms for the society as a whole.

For more information, contact:
Cecilia Quevedo
Comunicaciones Externas Backus - 311-3000
Yohana Medina
Llorente y Cuenca - 222-9491

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 22nd October 2012. .


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