After Having Had Four Limited Editions, Cusqueña Wheat Beer Is Back to Stay
23 October 2012
• Cusqueña Wheat Beer comes back as a permanent edition after the positive feedback from consumers.
• Cusqueña portfolio has four varieties nowadays (Cusqueña, Cusqueña Malt, Cusqueña de Trigo and Cusqueña Red Lager), available all year round.
• Wheat beer is available nationwide in 620ml returnable bottles and 330ml non-returnable.
Lima, October 19th 2012.- Cusqueña Wheat Beer comes back into the market, now as a permanent edition, after four successful periods available as a limited edition. This way, Cusqueña Wheat Beer becomes the fourth product of Cusqueña’s permanent portfolio, which has all its varieties available nationwide all year round, always with the Premium quality and taste hallmark of Cusqueña.
Introduced for the first time in 2009, Cusqueña Wheat Beer had a very good acceptance among consumers, showing that it came to stay. It managed an increase of 32% in the fourth quarter, in comparison to the third edition, Cusqueña Wheat Beer has shown to please the taste of the Peruvians.
On this matter, Edwards Taboada, Director of Cusqueña brand, pointed out, “Thanks to its flavour and the quality provided by it selected ingredients, like Andrews Wheat, one of the best in the world, Cusqueña Wheat Beer has managed to be accepted and preferred by the consumers. Also, Cusqueña strengthens its innovative position being always at the forefront without forgetting the Premium quality of its products.”
This new presentation of Cusqueña Wheat Beer, with the rest of Cusqueña portfolio (Cusqueña, Cusqueña Malt and Cusqueña Red Lager) can be found nationwide in 620ml returnable bottles and 330ml non-returnable (six-pack), all year round.
Cusqueña beer transmits the millennial heritage of the Incas, because it’s created with the same talent, passion and attention to detail with which the Incas made their work to be admired by the whole world. Cusqueña is the national premium beer from the Backus portfolio, made 100% with barley and Saaz hop, the world’s finest.
Union of Peruvian Breweries and Johnston, is the brewing industry leader in Peru, with 5 decentralised production plants in Lima, Arequipa, Cusco, Motupe and Pucallpa. It has a well-segmented portfolio of national and international brands that want to satisfy consumers in more than 142,000 selling points throughout the country. During 2011, Backus registered net sales of S/. 3,005.5 million, contributed to the Treasury with S/. 2,224 million and gave direct jobs to more than 7,000 people and indirect to more than 220,000 people.
Backus works with a focus in sustainable development, with the goal of generating shared value with the people that are part of its value chain and the communities in which it operates. That is why all its initiatives and projects want to generate social inclusion and strategic alliances to favour the efforts and achieve a greater impact in economic, social and environmental terms for the society as a whole.
For more information, contact:
Comunicaciones Externas Backus 3113000
LLORENTE & CUENCA
222-9491 Anexo 208
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on 19th October 2012.