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Josef Hruza accepts the award "Keepers of Traditional Folk Craft Artistry" for Prazdroj's Master Coopers (Translation)

13 September 2012

Plzeň, September 12, 2012 – The foreman of the coopers’ team at Plzeňský Prazdroj, Josef Hrůza, was awarded the title “Keeper of Traditional Folk Craft Artistry.” Every year, the Czech Ministry of Culture awards this title to those who significantly preserve our national heritage of ancient folk craft traditions. Cooperage is a unique craft that is preserved in Plzeňský Prazdroj as one of the last places in Central Europe where it is practised.

Plzeň brewery is one of the last that preserves the traditional production of wooden barrels and tubs and displays it to its visitors. “The award belongs to the whole team, without question. Cooperage, and especially the work on lager tubs and barrels, is an orchestrated cooperation of the whole team of coopers where each one plays an important role. I am glad that our Pilsen brewery preserves this beautiful tradition and makes it possible for the public to see this art in live action. The last time was during the Pilsner Fest a week ago. The next opportunity to see the results of our work will be during the October celebration of the 170th anniversary of Pilsner Urquell lager,” Josef Hrůza (who has worked as cooper for more than 40 years and now is the foreman of the coopers’ team at the Pilsen brewery) said after accepting the award.

The art of cooperage is being preserved at the Pilsen brewery for practical reasons as well. Thanks to the production and maintenance of fermenting tubs and lager oak barrels, a portion of our beer production has been conducted under the same unchanging conditions for the past 170 years. Thanks to the constant evaluation of the taste of beer thus produced and its comparison with the beer produced in modern devices, Plzeňský Prazdroj’s brew masters may guarantee the authentic taste of their beer.

Prazdroj employs seven coopers and since the masters do retire, the brewery is making sure to educate new coopers to fill the vacated positions. Cooper apprentices, usually highly skilful and experienced carpenters, will become master coopers after three years of schooling. Coopers take care of barrels and tubs in brewery cellars; they periodically maintain and repair existing equipment, make new lager barrels designated for the maturing of beer in the cellars and smaller ones made for transportation. Those barrels used to serve for the transportation of beer to pubs in days now gone. Today, they are used for special occasions. One such occasion is the 170th anniversary of Pilsner Urquell lager and Plzeňský Prazdroj brewery. Especially for this occasion, the coopers made special 170-litre barrels that will be used to serve unfiltered Pilsen beer, free to the public, on the Square of the Republic on October 5. Collectors and Pilsen Urquell beer fans will have the opportunity to buy small functional barrels in a gift shop on the courtyard of the Pilsen brewery or in the newly opened company store, Pilsner Urquell Gallery, U Lužického semináře Street in Prague, Kampa.

Notes for editors
- With its total sale of nearly 9.9 million hectolitres during the calendar year of 2011 (including licensed productions abroad) and with its exports to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.
- Plzeňský Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc. is one of the world’s biggest beer brewing companies, with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as almost 200 successful regional and national brands.

Jiří Mareček
Plzeňský Prazdroj
+420 724 617 219

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [12/09/2012].


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