Prazdroj: For two beers you will get free transportation (Translation)
17 August 2012
Plzeň, August 15, 2012 – Plzeňský Prazdroj together with Plzeň City Public Transportation Authority are introducing the concept of free transportation after the consumption of tow draft beers Gambrinus in selected Pilsen restaurants.This preventive event will take place every Tuesday until the end of August. Six restaurants have joined the project so far. The idea behind the project is the responsible consumption of beer without worries of how to get home afterwards, and the elimination of drunk driving.
“Responsible consumption is one of the ten strategic priorities of our plan of sustainable development.It is important for people to respect the law and fully understand the risks of drunk driving. That is why, together with City Public Transportation, we are offering worry-free and completely free transportation home via public transportation for the fans of our beer,” Drahomíra Mandíková, Director of Communications and Corporate Relations of Plzeňský Prazdroj said.
The project that started during over summer vacation will take place in participating restaurants with Gambrinus beer on draft every Tuesday from 5:00 pm to 10:00 pm until the end of August. The paid receipt with two draft beers will stand for a ticket for one person anywhere in the city of Pilsen. The receipt will be valid for one hour from the time of its issuance.
“Plzeň City Public Transportation Authority would like to use this event called ‘For a Beer with a Brain’ to make the way home more pleasant for all guests, in selected restaurants, by taking care of their fare. By cooperating with Plzeňský Prazdroj, we would like to appeal to people’s responsibility and to remind them that the City Transportation, with its wide net of routes, is ready to get every one home safe,” Kateřina Fránová, Marketing Specialist of Plzeň City Public Transportation Authority said.
Notes for editors:
- With its total sale of nearly 9.9 million of hectoliters during the calendar year of 2011 (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.
- Plzeňský Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc. is one of the world’s biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as almost 200 successful regional and national brands.
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This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [15/08/2012].