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Liquid Gold For Fans

7 August 2012

Praha/London, August 3, 2012 – All Czechs have a special motivation to cheer during the London Olympic Games. If our athletes win a gold medal, Pilsner Urquell, an official partner of the Czech Olympic Team, promises them our “liquid gold.”

”We appreciate not only all sportsmen who reach for their successes in a spirit of fair play but also all of their fans,” Pilsner Urquell Brand Manager Jan Šolta said. “Before the commencement of the Olympics, we entered into an Olympic Contract that symbolically binds the upholding of true values. Part of the contract stipulates that the fans too will celebrate Czech medals, and so we have promised that for each Czech gold success, we will invite all sports fans for a beer,” Jan Šolta explains.

If any Czech Olympic athletes take home the gold, fans can look forward to celebrations during which kegs of Pilsen beer will be rolled out in 300 pubs all around the Czech Republic. “There is reason to celebrate yet. We had great hopes for kayaker Štěpánka Hilgerová, but unfortunately it did not happen,” Šolta said. “Our next medal hopeful is rower Ondřej Synek. We hope his fans are doubly rewarded with a gold medal and liquid gold as well,” Šolta said.

The list of restaurants where the celebrations of Czech Olympic team medals will occur can be found at www.spravnehodnoty.cz. Fans can also join the Olympic Contract there. For each signature, Pilsner Urquell will donate one crown (1 CZK) to the Dana and Emil Zátopek Foundation.


For more information contact:

Vladimír Jurina
Plzeňský Prazdroj
e-mail: vladimir.jurina@pilsner.sabmiller.com
p.: +420 724 617 886

Richard Adamec
Concept One
e-mail: richard.adamec@concept-one.cz
p: +420 606 923 441


Notes for editors:

-  With total sales of nearly 9.9 million hectolitres during the calendar year of 2011 (including licensed production abroad) and with exports to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of Czech beer.
-  Plzeňský Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
-  SABMiller plc. is one of the world’s biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as almost 200 successful  regional and national brands.


This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
 
Note, the news release was first published in its local market on 3/08/2012.

 

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