SABMiller logo

News

Finalists Of Prazdroj Of Talents Contest And Popular Bands Will Secure Colorful Music Program At Pilsner Fest (Translation)

20 June 2012

Praha, June 19, 2012 - The colorful music program is already prepared for visitors of a traditional celebration of Pilsen beer's Pilsner Urquell and Gambrinus PILSNER FEST 2012. The stages will be ruled by renowned bands such as J.A.R., Mňága a Žďorp, Tatabojs, David Koller's band, and Kamil Střihavka's band. The refreshing humor of Czech actor Jiří Schmitzer will not be absent as well. Even lesser-known bands that were sent by their fans to the finals of Prazdroj of Talents contest will have their time in front of the microphones. The fans will also decide who is going to be the absolute winner of this year's contest.

As it suites to one of the biggest music festivals in our country, this year's 20 bands performing at Pilsner Fest will be some of the most popular in the country. The colorful selection of bands will offer guaranteed musical fun for fans of diverse tastes. "I promise that even the lesser-known bands that were selected by people during the public voting of Prazdroj of Talents contest will be a pleasant surprise," Roman Holý, Honourary Chairman of the contest jury says.

Those interested in participating in the popular contest Prazdroj of Talents could have applied by submitting their recordings online at www.pilsnerfest.cz by the end of May. Out of nearly 50 applications, the jury, headed by Pavel Anděl selected the 14 most promising ones that will face off in duels during the Summer in Prazdroj event. Fans will have a chance to vote for their favourites on the Pilsner Fest's website as well as via voting coupons directly at concerts of Summer in Prazdroj festival concert series. The absolute winner will win the engagement at next year Pilsner Fest 2013. The last year's winner, Grande Tete will perform at this year's Fest.

Pilsner Fest, the celebration of Pilsen beers Pilsner Urquell and Gambrinus will be even richer than usual this year, when the Plzeňský Prazdroj Comp. and Pilsner Urquell beer celebrate the 170th anniversary of their birth. Not only will the programme be full of new faces and surprises; the bars and kiosks will offer a much wider selection of beverages compared to previous years. Next to the "hosts" - Pilsner Urquell and Gambrinus 10° Original, visitors will have a chance to taste whole line of novelties recently introduced to the market by Plzeňský Prazdroj Inc. such as mixed beer drinks Gambrinus Crisp Lemon, Gambrinus Lime & Elderberry, and many others.

The music program of Pilsner Fest 2012 offers renowned bands and winner of the Prazdroj of Talents 2011

Friday, August 31

Upper Stage:
J.A.R. - 6:00 pm
Koller Band - 8:00 pm
Vypsaná Fixa - 10:30 pm
Walda Gang - 00:30 am

Lower Stage:
Rybičky 48 - 5:30 pm
G-point Hunters - 8:15 pm
Jesus - Kamil Střihavka & band - 10:00 pm
Charlie Straight - 00:00 am

Saturday, September 1 

Upper Stage:
Gipsy.cz - 1:00 pm
Mňága a Žďorp - 25 let  3:00 pm
100 zvířat - 5:00 pm
Prago Union - 7:00 pm
Tatabojs - 9:30 pm

Lower Stage:
Grande Tete - 12:30 pm
Jiří Schmitzer - 2:30 pm
Žentour - 4:30 pm
100° - 6:30 pm
Le pneumatiq - 9:00 pm

For more information contact:
Vladimír Jurina, Plzeňský Prazdroj, phone: +420 724 617 886

Notes for editors:

- Plzeňský Prazdroj Inc. and the town of Plzeň are traditional partners in a marketing cooperation in tourism. Based on the Declaration of Cooperation, Plzeňský Prazdroj Inc. supports many Plzeň cultural events and the town of Plzeň is a traditional partner of the Pilsner Fest.
- With its total sale of nearly 9.9 million hectolitres of beer during the calendar year of 2010 (including franchise production abroad), and with its export activities in more than 50 countries all around the world, Plzeňský Prazdroj brewery is the premier beer producer in the region and the biggest exporter of Czech beer.
- Plzeňský Prazdroj, Inc. is the member of SABMiller plc. Company. Pilsner Urquell is a worldwide recognized flagship of a brand portfolio of SABMiller.
- SABMiller plc. is one of the world's biggest beer producing companies with beer brewing activities in more than 60 countries across six continents. The group of brands of SABMiller Comp. includes important international brands such as Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, and nearly 200 successful regional a national brands.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [19/06/2012].

Back to news index