Miller Brands Ukraine launches Amsterdam Mariner beer in new package (Translation)
10 October 2011
Starting October 10 in the Ukraine, Amsterdam Mariner will be distributed in a new package (PET bottle, 1 liter).
Amsterdam Mariner is a classical European lager (4.5% alc., 11.2% density, with light refreshing bitterness). Since October 2010 this beer has been manufactured at Miller Brands Ukraine brewery under a license from Grolsch Breweries N.V. (Netherlands). In the Ukraine, the first batch of the new licensed brand was retailed in two different packages: glass bottle and aluminum can 0.5 l. Now Amsterdam Mariner, so well liked by many, will be available in stylish and practical 1 liter PET bottles. The new PET bottle reminds consumers of the glass bottles that fans of this light European beer are used to.
"The new PET bottle for Amsterdam Mariner retains the stylish design familiar to the Ukrainian target audience whose opinions were taken into account while developing the bottle. Those are young people who appreciate classical European beer, are receptive to everything new and eager to fill their life with new impressions," noted Lessia Stekhun, marketing manager of Miller Brands Ukraine. "By expanding the lineup of the brand, we hope to acquire more customers who appreciate the convenience and cost-efficiency of our offer."
Head of Corporate Affairs, Miller Brands Ukraine, a subsidiary of SABMiller plc
Tel. +380 (44) 393 2676 ext. 6732, mob. +380 (50) 312 0244, email@example.com
About SABMiller plc
SABMiller plc is one of the world's largest brewers, with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the world's largest bottlers of Coca-Cola products.
About Miller Brands Ukraine
PJSC Miller Brands Ukraine is a subsidiary of SABMiller plc. In July 2008 SABMiller plc acquired 99.84% of JSC Sarmat. At the end of 2010 the company changed the name from JSC Sarmat to PJSC Miller Brands Ukraine. The brand portfolio of Miller Brands Ukraine includes local brands like Sarmat and Zhygulivske, as well as well-known international brands: Miller Genuine Draft (imported), Zolotaya Bochka (Russian premium brand, produced in Ukraine under license), Velkopopovicky Kozel (Czech premium brand, produced in Ukraine under license) and Amsterdam Mariner (Dutch brand, produced in Ukraine under license).
About Amsterdam Mariner
Amsterdam Mariner, a licensed brand from the global portfolio of SABMiller plc, a classic European lager with light refreshing bitterness, 4.5% alc. and 11.2% density is brewed under license from Grolsch International B.V., Netherlands.
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [10/10/2011].