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Rock band Chinaski is brewing beer for Pilsner Fest (Translation)

22 July 2011

Plzeň, July 20, 2011 - Following the example of the rock band Three Sisters from last year, Chinaski assisted brewmasters from Plzeň brewery during the making of Pilsner Urquell and Gambrinus beers for this year's Pilsner Fest. They wanted to ensure the outstanding quality of the beer they would enjoy together with the audience for their festival concert appearance. Plzeň native actor Pavel Nový and Olympic pentathlon athlete Michal Michalík, accompanied by his team colleague David Svoboda, also took on the roles of master brewers. Plzeň vice-mayor Eva Herinková was present as well.

At the end of August, Prazdroj brewery will open its gates and its taps to festival visitors, so they can fully enjoy classic as well as traditionally very popular non-filtered versions of Pilsner Urquell and Gambrinus beers. Last year, a record-breaking 50,000 visitors came to Pilsner Fest, where they consumed more than 150,000 beers. Plzeň's brewers are therefore making sure that they are perfectly prepared for their festival.

First, members of the band Chinaski, together with two Plzeň natives, actor Pavel Nový and Olympic athlete Michal Michalík, and Plzeň vice-mayor Eva Herinková, visited the Pilsner Urquell brewhouse. Pavel Nový and pentathlon athletes Michal Michalík and David Svoboda had particular interest in thoroughly examining the colour and the clarity of the young beer. The guests tasted samples from the brew batch designated for consumption at Pilsner Fest. Then, they all moved to the Gambrinus brewhouse. There they checked the brew batch of Gambrinus beer. Members of the band concluded their visit by ringing the bell traditionally used to announce the end of the beer-brewing process.

"All of us in the band are Prazdroj fans, and during our concerts, we basically do not drink anything else. Therefore, we were very pleased to receive an invitation to visit the Plzeň brewery, and especially so when we were asked to fulfill such an important and responsible task. It is important that during the concert the audience enjoys the music and the beer equally. We are looking forward to sharing some fun times with everybody at Pilsner Fest. At the festival, we will perform numbers we played throughout the history of our band, and our fans can look forward to our biggest hits," was the message to music and beer fans from members of the band Chinaski.

The beer has been brewed today following a tradition which goes all the way back to the time of the brewery's first brewmaster, Josef Groll. He brewed the first batch on October 5th, 1842, and, according to records, the beer was first drawn five and a half weeks later, during the Saint-Martin's Annual Fair. "We still use the same ingredients, and follow traditional beer brewing, fermenting, and maturation processes. Therefore, we have brewed the beer today, so that by the time of the festival, it will have matured and will posses all of the characteristics beer lovers cherish and love about it so much," says Václav Berka, senior marketing brewmaster of Plzeň Prazdroj Brewery.

Actor Pavel Nový is also very much looking forward to Pilsner Fest. "The festival programme will be enriched by the Run for the Umbrella charitable event in Plzeň, which I hold very close to my heart and do not want to miss. After the run, the runners should have access to quality beer. Therefore, I gladly accepted an invitation to visit the brewery, so I could supervise the making of the batch. And I can tell you, I was very thorough," says a smiling Pavel Nový.

For more information please contact:
Jiří Mareček, Plzeňský Prazdroj, phone: 724 617 219

Notes for editors
- Plzeňský Prazdroj Inc. and the City of Plzeň are natural tourism marketing partners. Based on the Declaration of Cooperation, Plzeňský Prazdroj Inc. supports a number of cultural events in the town, and the City of Plzeň is a traditional co-organiser of Pilsner Fest.
- With total sales of nearly ten million hectolitres in the calendar year of 2010 (including licenced production abroad) and with exports to more than 50 countries all around the word, Plzeňský Prazdroj Inc. is the foremost beer producer in the region and the biggest exporter of Czech beer.
- Plzeňský Prazdroj, Inc. is a member of SABMiller plc. Company. Pilsner Urquell brand is an international flagship brand of the SABMiller brand portfolio.
- SABMiller plc. is one of the world's biggest beer brewing companies, with beer brewing and beer distribution activities in more than 60 countries around the world and across six continents.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on http://sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [20/07/2011].

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