SABMiller logo


Cervecería Hondureña Foundation and SERNA deliver the National Environmental Award (Translation)

8 July 2011

Maximum environmental award in the country delivering 425,000 Lempiras in prizes

Cerveceria Hondureña Foundation and the Ministry of Natural Resources and Environment (SERNA), presented the NATIONAL ENVIRONMENTAL AWARD, in its Fourteenth Edition which recognises and encourages individuals or corporations who have made the most outstanding contributions in the conservation, restoration and sustainable use of natural resources, as well as job development and improvement of environmental protection, preservation and environmental education.

The prizes awarded amounted to a total of L425,000. Five projects were awarded in three categories: Individual, Community and Institutional. Funds will be invested in the development and strengthening of the winning projects, as a recognition and encouragement granted by the Honduran Brewery Foundation with the support of the Ministry of Natural Resources (SERNA), as the governing body of the country's environmental policy.

The event was attended by the president of the republic, Porfirio Lobo Sosa, who was pleased to recognise the environmental work of different sectors of society as well as the social dimension that sustainable development means lower rates of poverty, and understanding that the purpose of progress is not the accumulation of wealth but its distribution, and between living things, man and wildlife, there is a tie that unites and obliges them to respect each other.

Since its inception 18 years ago, the National Environmental Award has promoted a multiplier effect on initiatives for improvement and environmental conservation from the Mosquito, to the west, passing north and south. It therefore fosters the involvement and awareness of citizens and institutions in activities related to the protection, restoration and stewardship of the environment and natural resources.

The maximum credibility and support of the country's environmental award is one of its strengths. The proposals are evaluated by a jury composed of professionals who have training in the area and extensive experience and knowledge of the environmental reality, and who conduct site visits of each project in order to select the winners.

Positive Impact
Roberto Alvarez, Vice President of Cervecería Hondureña, said, "In our company we are committed to leading an environmental strategy under the scheme of a production chain. Sustainable development is the great challenge posed to humanity that leads to a process of change and transition to achieve new forms of production."

"In Cervecería Hondureña, we adhere to the principles of sustainable development of SABMILLER, having a responsible operation and integrated development of communities and their people. To qualify for these principles, operations must be modern, efficient and socially responsible, such as the National Environment Award and its positive impact, and we are proud," points out Alvarez.

The testimonies of the award winners are truly inspirational, proud of the impact that this award has for the benefit of the Honduran community and its importance and influence in creating conditions that enhance and strengthen environmental management developed by the winners of the contest.

For the Guachilipin Community, Municipality of Victoria, Yoro, prize winners are being allowed to export their coffee to Europe directly with the technical and social assistance received for the development of their community. They are gratified by this recognition that has united and empowered their community work.

"With these 75,000 lempiras, we are going to buy equipment and work materials to develop our activities and to expand the achievements of our project," explains Donna Lopez Cendela, president of the Association of Indigenous Women, Miskito (Indulge). This group cleaned up the Laguna Caratasca and streets of the six municipalities in the department of Gracias a Dios, collecting, sorting and shipping the waste, which fights environmental pollution, malaria and diarrhoea, so in 2007, they received the National Prize for the Environment.
Worthwhile effort against climate change
For his part, the minister of SERNA, Rigoberto Cuellar, said that "sustainable development went from being a protectionist argument to a commitment to a comprehensive development. This does not belong exclusively to the state. It is now the responsibility of all social classes, and private enterprise is fundamental. Therefore, it's important to recognise the record and valuable contribution of the Honduran Brewery in promoting the National Environmental Prize and all the positive environmental impact that this has generated in the country."

"This environmental award is recognition for those who demonstrate their commitment to the environment, and therefore the planet and all humanity. Its most important element is that it is a valuable incentive for others to join the cause of protection with the understanding that small efforts can make a big difference in the fight against climate change," pointed out Cuellar.

The theme for this edition, the XIV National Environmental Prize, is climate change. The most recent official studies on the impacts of global climate change in Honduras, carried out by national and foreign experts, presented a discomforting picture for the next 50 years in the country.

Proactive activities are springing up, in hopes of reversing or slowing the effects of global climate change. Honduras is no exception. It is united in this fight and acts on projects that generate positive results for improving the environment and preserving natural resources. It is the responsibility of everyone; everyone should participate from wherever they are, joining the planned activities on behalf of the environment.


- Version Works and Environmental Practises
Project Green Roofs, Commercial Plaza Bioclimatic, presented by Angela Raquel Stassano, Col. The neighbourhood, San Pedro Sula.
Receive statue, scroll and cash prize of L. 60,000.00
- Environmental Research and Education Version
Declared Wilderness

- Single Award
Intensive horticultural production through the use of hydropower to mitigate the effects of climate change, presented by Conglomerate Hortihidro Monquecagua located in community sectors I and II, Togolapa and Sweet Intibucá.
Receive statue, scroll and cash prize of L. 85,000.00

- NGOs, Civil Society, Business
Water Harvest Project, located in the department of Valle, presented by CHF International - Honduras
Receive statue, scroll and cash prize of L. 110,000.00
- Cleaner Production
1. Micro and Small Enterprises
Eco Tourism Society Flores of Honduras - Tree House Hotel
Receive statue, scroll and cash prize of L. 50,000.00
2. Medium and Large Enterprises
Efficient Water Use Project in Sugar Cane Sugar Company Presented by Tres Valles SA de CV
Receive statue, scroll and cash prize of L. 60,000.00

Total Awards: L. 425,000.00

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [07/07/2011].

Back to news index