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The World Champion in bartending, Lukáš Svoboda, will give lessons in serving beer from tap at the Prague Food Festival (Translation)

18 May 2011

Prague, May 16, 2011 - An annual event for gourmands, the Prague Food Festival this year offers a School for Serving Beer from Tap, where those interested can get valuable information about beer and about serving it, but mostly, they can compete just like professionals in the international competition Pilsner Urquell Master Bartender. The guarantor and the stern teacher of the festival's competition is Lukáš Svoboda, reigning World Champion in serving beer, who will assist the participants with the help of his assistants, other finalists from the championship.

"The competition provided me with a lot of knowledge and with great experiences about how to best care for our best beer and how to spread around its good name. Thanks to this competition, I was able to open the School for Serving Beer and to oversee numerous restaurants in Prague and how they serve Pilsner Urquell beer in real life, which is the best school. Now I will lend a hand to visitors of the Prague Food Festival who want to find out about the actual competition and want to try out how they would do competing with bartenders," stated Lukáš Svoboda.

Any visitor to the Prague Food Festival can enter the bartending competition overseen by Lukáš Svoboda, who will watch over various styles of serving beer and will share his comments and observations. Anybody will be able to learn the practical skill of serving Pilsner beer and will have an opportunity to win the title "Student Bartender Pilsner Urquell Prague Food Festival 2011."

Each day, two competitions will take place which any interested person can enter, with no limit to the number of participants. The bartenders on site will nominate 20 participants to each final. The winner will receive a 50l keg, the first runner up will get a 30l keg and the second runner up will receive three 5l kegs.

The participants will get help from other successful participants from previous seasons of the Pilsner Urquell Master Bartender competition, which include Mr. Václav Vanya, winner of the national round of Pilsner Urquell Master Bartender 2008, or the finalists from 2010, Miloslav Bělský and Jaroslav Učík.

http://www.praguefoodfestival.cz/skola-cepovani

More information:
Vladimír Jurina, Plzeňský Prazdroj, Phone: 724 617 886

Notes to editors
- With total sales of close to 9.9 million hectolitres in the 2010 calendar year (including licensed production abroad) and with exports to more than 50 countries, Plzeňský Prazdroj a.s. is the leading producer of beer in the region and the biggest exporter of Czech beer.
- Plzeňský Prazdroj, a. s., is a member of the SABMiller PLC. Pilsner Urquell is an international flagship of the SABMiller portfolio of brands.
- SABMiller PLC is one of the biggest beer companies in the world, with activities and distribution in more than 60 countries on six continents. SABMiller's portfolio includes important brands such as Miller Genuine Draft, Peroni Nastro Azzurro and many more successful regional brands.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [16/05/2011].

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