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Cusqueña Beer Joins the More Than 100-Year Celebration for Machu Picchu (Translation)

4 May 2011

Lima, April 29, 2011 - Cusqueña Beer, the national premium brand, joins the country-wide celebration in Peru for Machu Picchu's more than 100 year existence by issuing a new commemorative label with the image of the Incan citadel, highlighted in brown with the phrase "Machu Picchu Special Celebration" in all its presentations.

We celebrate this great moment as Cusqueña presents a special label, with the same taste and price as always, inspired in that passion for details which continues to marvel the world.

The new label will be available at all national sales points from the first week in May through the end of July, or until sold out.

As such, Cusqueña seeks to promote the enthusiasm that all Peruvians have about the celebration of more than 100 years of one of the wonders of the world.

About Backus
Backus is the business leader in Peru's beer industry with more than 130 years of experience. As part of the SABMiller group, it is the second largest beer company in the world, with production operations and distribution in over sixty countries on over six continents. We have seven industrial plants in various regions of the country and an efficient distribution system, meaning that our brands are in every corner of Peru.

Permanently focused on our clients' and consumers' satisfaction, one of the mainstays of our business plan is the growth of the enterprise through its individual brands. As such, we have a large portfolio of labels: beer and other alcoholic beverages, carbonated and healthy drinks and different kinds of water.

Our ongoing innovation and constant investment in infrastructure and the latest technology guarantee the quality of our products and services.

For more information, please contact:
Cecilia Quevedo
Comunicaciones Externas Backus - 3113000
Yohana Medina-Lorena Oviedo
LLORENTE & CUENCA - 222-9491 Extention 235

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [29/04/2011].

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