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Kozel's popularity abroad constantly increasing (Translation)

28 January 2011

 

PRESS RELEASE

Velké Popovice, January 27, 2011 - Based on predictions by the Czech Beer and Malt Association, the Czech beer industry showed a large decline in beer exports in 2010. One exception was Velkopopovický Kozel, which in 2010 reported a 28.6% increase in exports.

"A large decrease in exports is the result of the continuing recession, and it is noticeable in beer drinkers' limited consumption abroad. We are pleased that beer drinkers abroad did not stop appreciating Kozel's quality, even in these times," says Jaroslav Hacko, Manager of the Velké Popovice brewery.

Last year Velkopopovický Kozel exported 67,470 hectoliters of beer, representing an increase of 15,018 hectoliters in comparison with 2009. In 2010, Kozel was exported to 27 countries around the world, including new export destinations Montenegro and South Korea. Traditionally, the largest importer of Kozel is Finland, where last year more than 29,070 hectoliters of Kozel were sold, making up 43% of total exported Kozel beer.

Our most popular beer abroad is the 10% Kozel Světlý lager. More than 43,000 hectoliters were exported to 25 countries around the world. Consumers in 19 countries were able to savor the slightly bitter Kozel Premium, of which 16,570 hectoliters were exported. Kozel Medium's share in export was more than 7000 hectoliters, but it was only sold in 3 countries abroad. Countries such as Finland and Russia imported all three kinds of Kozel and are also Kozel's traditional mainstays.

More information:
David Frodl, Ogilvy Public Relations, Ph.no: 221 998 410, 724 244 473, email: david.frodl@ogilvy.com
Vladimír Jurina, Brand PR manager, email: vladimir.jurina@pilsner.sabmiller.com

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [27/01/2011].

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