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2015 beers from Prazdroj to celebrate victory for the city of Plzeň (Translation)

10 September 2010

 

Plzeň, September 9, 2010 - The city of Plzeň has been named the European Capital of Culture for 2015, and the entire city is celebrating this victory. As part of the celebration, Plzeňský Prazdroj has decided that their brands Plzeň, Pilsner Urquell and Gambrinus will each give out 2015 half-liters of beer.

This weekend, before the match between FC Viktoria Plzeň vs. MFK Ústí nad Labem, Gambrinus will serve 2015 symbolic beers on tap to soccer fans of Viktoria Plzeň.

The gates of the stadium will open at 3 pm, and fans will not only have the opportunity to savor great Gambrinus while toasting Plzeň's victory, they'll also have entertainment and grilled pig from Pernarecké uzeniny to look forward to.

The next batch of 2015 half-liters from Pilsner Urquell will be distributed during a public celebration of earning the title of 2015 European Capital of Culture. The contest, which is being organized by the team that put together the city's candidacy, will be a thank you to all of the citizens for their support. Media outlets will distribute the date and place of the celebration.

"The whole country can see how much people from Plzeň contributed to the victory, and how happy they are about the title," said Vladimír Jurina, Manager of the Plzeňský Prazdroj Corporate Brand. "That is why we want to make the celebration even nicer for them. And how better to do that than with beer from Plzeň, which is inseparable from our town."

Notes to editors:
- Plzeňský Prazdroj activities for visitors to the city of Plzeň include the Visitors' Center, the sight-seeing tour, the filling room of the brewery, the Beer Museum and the historical underground area in the city center. The brewery is one of the most attractive tourist destinations in the Czech Republic.
- The brewery has become a social hub of the region, a place where various cultural, educational and promotional events take place and it is one of the most attractive tourist destinations in the Czech Republic.
- In 2009, more than 216, 000 visitors from all around the world visited the brewery, the Beer Museum and the Historical Underground.

Contact:
Jiří Mareček
Plzeňský Prazdroj
724 617 219

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [09/09/2010].

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