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Grolsch stimulates responsible alcohol consumption with the website www.talkingalcohol.com (Translation)

2 September 2010

All Grolsch packaging will be marked with a logo with a 16+ sign and a link to the website

Grolsch feels that adults should be able to make well-informed choices when it comes to alcohol consumption. That's why Grolsch is introducing the Dutch version of the website www.talkingalcohol.com. This website contains extensive information about alcohol. For example, the site contains an interactive tool that shows how alcohol is absorbed by the body. In addition, on the site one can also follow the latest news about the effects of alcohol consumption on, among other things, diabetes and pregnancy. Grolsch has printed information about the website on its packaging to invite its consumers to visit it. In October, all packaging will contain a logo with the web address www.talkingalcohol.com, combined with a 16+ age indicator.

From hangover to calorie count

The website www.talkingalcohol.com offers consumers extensive information about alcohol. From the way in which beer is made, to the results of a hangover, to the effects of alcohol on different organs in the human body. What is unique about the site is that it also informs consumers about the alcohol percentage, the ingredients and the calorie count of the different Grolsch beers.

Making well-considered choices

Rob Snel, Managing Director: "The website is one of Grolsch's initiatives to stimulate the responsible consumption of alcohol. Our parent company, SABMiller, has developed the site. With the Dutch version, the website is now also easily accessible for the Dutch consumer. Through the logo on our packaging we invite people to visit the website. The website will help people to make well-considered choices about the consumption of alcohol."

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on 1/9/2010.

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