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Cusqueña Red Lager Special Edition to be distributed nationally (Translation)

18 August 2010

Because each moment has a flavour

- Cusqueña Red Lager is distinguished by its reddish-golden colour and accentuated malty flavour.
- It will be distributed nationwide this year in its two presentations of 620 and 330 ml.

Lima, August 17, 2010. - Thanks to last year's success and the strong interest by consumers, Cusqueña, the Premium brand from Backus' national portfolio, launches for the second year Cusqueña Red Lager Special Edition.

Cusqueña Red Lager is a special edition created for the most demanding palates, with a reddish-golden colour, a result of the perfect combination of carefully selected malts and the natural process of toasting the barley.

This year, unlike the previous one, Cusqueña Red Lager will be distributed nationally in multiple outlets such as warehouses, supermarkets, convenience stores, liquor stores, restaurants, and bars for a limited time. It will be available in two presentations, 330 ml (non-returnable) and 620 ml (returnable), in its known carved bottle with the twelve-angle stone and a specially designed label and ochre cap, at a suggested price of: S/.3.00 and S/.4.30, respectively.

With this release, Cerveza Cusqueña shows its constant concern about meeting its consumers' expectations and preferences, offering a flavour for each special moment: Cusqueña Regular, with a pure flavour thanks to 100% pure barley and Saaz hops, the world's finest; Cusqueña Malta, with a fine aroma, exact sweetness and the best flavour; and Cusqueña Red Lager, with an accentuated malty and hops flavour, besides that particular intense reddish-gold colour.

"Cerveza Cusqueña Red Lager is a unique product. It's back in the Backus brands portfolio for a limited time in order to serve consumers demanding new varieties for their special moments," said Javier Neyra, the brand's manager.

It should be noted that this year Cerveza Cusqueña is experiencing a significant market expansion, with its Regular and Malta presentations, besides constantly exploring the preferences and tastes of its consumers to serve them with its varieties.

For more information:
Cecilia Quevedo / Dora Vallejos
Backus External Communications - 311-3000
Yohana Medina/ Karin Acevedo
LLORENTE & CUENCA - 222-9491

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [17/08/2010].

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