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Check your Blood Alcohol Content using your cell phone! (Translation)

12 July 2010

 

A small application installed in a cell phone will allow you to check when you can drive again after having consumed alcohol. If necessary, it will help you to get a taxi, since drunk driving is forbidden the world over.

When we drink alcohol, it gets to our stomach and intestines, and from there very quickly to our bloodstream and then to the entire body. Driving under the influence is dangerous not only for the driver, but for all other road users.

"A person who is driving under the influence of alcohol is committing a crime that can have a sentence of up to two years in prison" - reminds Mariusz Sokołowski from the Police Headquarters. "If such a driver causes an accident, the sentence will be much longer. The upper limit is 4 and a half years in prison" - he adds.

Let's remember that fast drinking will not help us burn off the alcohol faster - it can stay in the blood for a long time.

"The amount of time will be different for each person, but there are some standards - including gender, body mass, or general health status. Of course, the most important factor is the amount of alcohol consumed and when we stopped drinking" - says Paweł Kwiatkowski, spokesperson for the Brewer's Campaign. "It is obvious that alcohol consumed on an empty stomach is absorbed faster. Also, women need more time to get rid of the consumed alcohol from their bodies".

Program "Check your BAC"
The social program "Check your BAC" allows us to change our cell phone into a breathalyzer. It has existed in Poland for two years. Already, over 10,000 people have joined the program and use it completely free.

"We do not have to blow into our phone. All we have to do is instal a little program, which is an alcohol calculator. We enter the most important data and the program calculates when the consumed alcohol will be burned" - explains Paweł Kwiatkowski.

See the video demonstrating how the "Check your BAC" works"
High quality video:
http://www.prasowe.com/sprawdz-promile-przez-komorke

How does it work?
If you want to use the application, just go to www.sprawdzpromile.pl or send the text message PROMILE to 70958 (cost is 61 groszy plus tax). The application will be delivered to your cell phone.

How do you use it? Enter your age, weight, and alcohol that you consumed. It will be enough to check the approximate state of intoxication. The application also has a lot of other functions. For example: the possibility to check allowed limits in other European Union countries. You can also play a game that checks your reflexes. A good idea is the possibility of calling a cab directly from the program.

Golden Arrow for the program
The program "Check your BAC" received recognition in the prestigious Golden Arrow contest under the category "mobile marketing." Golden Arrow is one of the most important contests in the Polish marketing environment. We can even say that it has received a double prize. In 2005 it was received by two different marketing festivals, Golden Arrow and Boomerang - that's how Golden Arrow was created. The creators of the application "Check your BAC" were convinced about the great personal usefulness of the application. Now, every Polish person has a chance to see his/her own optimal levels of beer consumption.

Let's remember not to drive under the influence of the alcohol!

Brewer's Campaign - brewer's industry leader in Poland
Brewer's Campaign is the biggest beer brewer's corporation in Poland. Hundreds of years of experience in beer brewing, innovative technologies and strict following of the rules of production on a world class level guarantee the highest quality of our products. The most popular Polish beers belong to the KP brands - Tyskie, Żubr, Lech, Dębowe Mocne, Redd's, and other international premium brands: Pilsner Urquell, Grolsch and Peroni Nastro Azzurro. Brewer's Campaign (established in 1999) is an owner of three breweries (in Tychy, Poznan and Białystok) and fourteen sales branches in the entire country. Brewer's Company is also engaged socially towards easing social neglect due to poverty and educational programs promoting responsibility and moderation in alcohol consumption. The amount of sales reached by KP in this financial year (which ended March 31, 2010), was 14.6 million hectolitres of beer.

SABMiller - one of the greatest beer producers in the world
Brewer's Campaign is a part of the biggest beer producers in the world - SABMiller plc. The Group produces and distributes beer on six continents, and their portfolio includes international premium beers like Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro or Pilsner Urquell, and leading local brands, such as Aquila, Castle, Miller Lite, Snow or Tyskie. SABMiller is one of the biggest world companies (excluding the US) that produces Coca-Cola products. In this financial year (which ended March 31, 2009), SABMiller reached an income of 25.3 million USD and had a profit before taxes of 3.4 billion USD. SABMiller's plc is noted on London's and Johannesburg's stock exchange.

Additional information:

Katarzyna Radecka
Public Relations specialist
KOMPANIA PIWOWARSKA SA
katarzyna.radecka@kp.sabmiller.com
Fax: +48 61 87 87 850
Tel. kom.: +48 601 599 223
www.kp.pl
www.abcalkoholu.pl
www.sprawdzpromile.pl

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [12/07/2010].

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