SABMiller logo


Responsibly at the Woodstock Stop (Translation)

9 July 2010


"Don't buy alcohol for minors. Let them enjoy the music. Live responsibly." This motto will appear on materials prepared by Kompania Piwowarska promoting responsible alcohol consumption during this years' Woodstock Stop.

"While promoting responsible alcohol consumption, we can't forget about the largest rock festival - Woodstock Stop" - says Kompania Piwowarska spokesman Paweł Kwiatkowski. "This year, for the first time, there will be a special station for downloading the application which allows checking per mille on mobile phones." he added.

Alcohol is not for minors
Kompania also offers training for vendors selling alcohol during the festival and prepares educational materials addressing the problem of alcohol consumption by minors. Those initiatives have been very successful.

"It's very commonplace to approach the Woodstock roll-bar to buy beer with an ID in your hand" said festival frequenters.

During the training conducted by experienced instructors, salespeople learn tricks frequently utilised by minors who try to buy beer, and are shown many useful techniques on how to refuse those minors.

"It's important for us that teens enjoy each other's company, enjoy the music and have fun, but beer must only be available to people of age. We don't want minors to drink, nor do we want adults to purchase beer for them. At the same time, we don't want young people to be exposed to the negative effects of irresponsible alcohol consumption," explained Paweł Kwiatkowski.

Something for drivers
Kompania Piwowarska also remembers to educate drivers coming to Woodstock Stop. With them in mind, we have prepared stickers with mottos: "Don't drink and drive. Get home safely. Put your per mille to the test." Also, people attending the festival will be able to download, free of charge, the application "Put your per mille to the test," which will allow them to use their mobile phones as handy breathalysers. More information about the application can be found at There are also other educational initiatives for drivers. Every limited edition Lech beer can, prepared especially for Woodstock, reads: "I never drink and drive," which fulfils obligations we established with some of the largest breweries in Poland.

Kompania Piwowarska - leader of the beer industry in Poland
Kompania Piwowarska is the largest brewer in Poland. Hundreds of years of experience in brewing, state-of-the-art technology and rigorous adherence to world class manufacturing principles guarantee our products are of the highest quality. The company's brand portfolio includes popular Polish beers Tyskie, Żubr, Lech, Dębowe Mocne, Redd's, as well as international premium brands such as: Pilsner Urquell, Grolsch and Peroni Nastro Azzurro. Kompania Piwowarska (established in 1999) operates three breweries (in Tychy, Poznań and Białystok) and fourteen depots across the country. Kompania Piwowarska is engaged in many social programmes addressing social exclusion based on poverty as well as educational programmes promoting responsibility and moderation in alcohol consumption. In the fiscal year that ended on March 31, 2010, KP sales volume amounted to 14.6 mill hectolitres.

SABMiller - one of the largest brewers in the world
Kompania Piwowarska is part of SABMiller plc., one of the largest brewers in the world, with brewing interests or distribution agreements across six continents. The group's portfolio includes international premium beers such as: Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as leading local brands such as: Aquila, Castle, Miller Lite, Snow and Tyskie. SABMiller is one of the largest Coca-Cola bottlers outside the US. In the fiscal year that ended on March 31, 2009, SABMiller reported revenues of $25.3 billion and $3.4 billion in adjusted pre-tax profit. SABMiller plc is listed on the London and Johannesburg stock exchanges.

Additional information:

Katarzyna Radecka
Public Relations Specialist
Fax: +48 61 87 87 850
Mobile: +48 601 599 223

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [09/07/2010].

Back to news index