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In Frenštát, Radegast beer is in good hands. Under the protection of a pagan God and in the care of a third generation of innkeepers (Translation)

28 June 2010

Celebrations mark the grand opening of the second Radegastovna, in Frenštát under the peak of Radhošť

Frenštát pod Radhoštěm, June 24, 2010 - Radegast has its own pub in Frenštát. The second Radegastovna celebrated its grand opening today. Its symbolic location right in Frenštát pod Radhoštěm makes this Radegastovna quite unique. You can see the Radhošť peak from inside. The original Radegastovna is located in Olomouc.

In the very heart of the Beskydy mountains, within eyesight of Radhošť, and in the region where Radegast beer is number one, it couldn't be any other way. Radegastovna is here. A pub "devoted" to the Pagan God Radegast and the beer brand of the same name. It was a prime candidate for the Pilsner Urquell project, which creates restaurants with unique atmospheres.

"In our family, I'm already the third generation of innkeepers. Both my grandpas and grandmas stood behind a beer tap. I often helped them and learned a lot but I always used to say, ‘I don't want to do it.' And see, I'm also an innkeeper," Lumír Formánek, owner of Radegastovna in Frenštát pod Radhoštěm, said with a smile, adding: "You know, the family tradition just makes you feel obligated. And as I grew older and wiser, I realized that taking care of guests and serving great beer and good food is difficult work but in its principles it's an honest business."

Frenštát Radegastovna resulted from a complete interior reconstruction of the original Za vodou restaurant which has been operating since 1968. The restaurant was primarily offering its guests wonderfully treated Radegast Original as well as Radegast Premium. Draught Birell was also on the menu.

Besides beer, the Radegastovna is also popular for its honest home cooking. On the menu you will naturally find local specials of Lachia and Valachia. Everything in real portions and with an honest degree.

The capacity of Radegastovna is 120 guests. There is also a separated lounge available and seasonal outside seating which offers a view of Radhošť.

Real beer for real men in a real pub. In Radegastovna.

The concept of Radegastovnas elaborates on the connection between the Radegast brand, the Beskydy region and the Pagan God of sun, crop and plenty.

Since long ago, classic pubs have served to real men who fearlessly rushed into battles with Mother Nature to achieve victories under difficult circumstances. And it's not very different in the Frenštát Radegastovna. As soon as you enter, you will be welcomed by the original atmosphere "of a real pub for real men," as evidenced by both smaller interior decorations (lights in the shape of torches made of horns, round chandeliers symbolizing the sun, door knobs in the shape of little axes) and larger elements (massive wooden tables, used materials, wooden facing and tile stove). An important component is the ever-present portrait of the Slavic God Radegast. This dominant face majestically oversees what happens in the pub and blesses all quality beer lovers.

As far as the interior details go, natural materials and colors are the order of the day. Massive wood was used to make the tables, chairs and benches, facing, floor and all of the details. One of the dominating features is the original tap-room.

Another dominating feature of this location (and this is just for the one in Frenštát) is a metal sculpture representing the water cycle in nature - a symbol of the fresh water in Beskydy which is used to make Radegast beer.

The Pilsner Urquell project, in order to support its brands, elaborates on the concepts of original restaurants. For Radegast, it is Radegastovnas, for Pilsner Urquell, it is Pilsner Urquell Original Restaurant concept, Velkopopovický Kozel has Kozlovnas and Gambrinus has Fotbalovkas.

Notes to editors:

- The Radegast brewery, which is one of the most modern breweries in the Czech Republic, has been making beer since 1970.

- Since 1999, the Radegast Brewery has been a part of the largest beer industry group in the Czech Republic, belonging to Plzeňský Prazdroj, a.s.

- Annually, with 270 employees, it produces more than 58 million gallons of beer.

- It produces a beer called "classic Czech lager" and it is also a producer of a high-quality malt in its own malt house.

- In 2008, the brewery brewed its ten billionth beer.

- Radegast Brewery is part of Plzeňský Prazdroj, which, with its total sale of 277 million gallons of beer in 2009 and with exports to more than 50 countries around the world, is one of the leading beer producers in the Central European region. Plzeňský Prazdroj is also the largest exporter of Czech beer.

- Plzeňský Prazdroj employs approximately 2,400 employees in the breweries in Plzeň, Radegast (Nošovice) and Velké Popovice and in 13 distribution centers around the Czech Republic.

- Plzeňský Prazdroj, a. s. is a member of global SABMiller PLC group - one of the largest beer companies in the world - with beer activities or distribution in more than 60 countries in the world throughout six continents.

Contact:
Jiří Mareček
Spokesman
Phone: 724 617 219


This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
 
Note, the news release was first published in its local market on [24/06/2010].


 

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