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Cerveza Cusqueña has been awarded the Gold and Grand Gold medals at Monde Selection (Translation)

25 June 2010

International recognitions highlight Backus Premium brand quality and excellence

- The only Peruvian beer to have been awarded the Gold and Grand Gold medals for four consecutive years

- Cerveza Cusqueña wins 16 international recognitions in the last five years

- International awards consolidate its presence around the world

- Its fine and unique flavor make it stand out as one of the best beers among 230 brands in 39 countries

Lima, June 21, 2010. - For the fourth consecutive year, Cerveza Cusqueña has been honored in Belgium by the prestigious contest "Monde Selection", organized by the International Taste & Quality Institute, the oldest and most representative organization in the field. This is how Backus portfolio Premium national brand has been awarded this year with the Gold and Grand Gold medals, the latter, specifically for Cusqueña Malta, one of Cusqueña's presentations available in the market all year round.

Cusqueña Malta received the Grand Gold medal for the third consecutive year, which made it get the High Quality trophy. Thus, Cusqueña has won two special awards for its two main varieties: Regular and Malta.

It is worth mentioning that since Cusqueña Regular has been awarded with three high-level medals (Gold and Grand Gold) for three consecutive years, it was awarded the High Quality Trophy in 2009, a special prize given out by this entity. Thus, it became the only Peruvian beer brand that has received important recognition.

Thanks to the care and quality of the materials used to produce Cusqueña, its fine and pure flavor have allowed the brand to be awarded 16 prizes at international level in the last five years. All this, places it as one of the best beers in the world.

"Cerveza Cusqueña is a source of pride for Peruvians. Besides being awarded international prizes and consolidating its Premium quality in Peru, the trademark has achieved great penetration in the most demanding foreign markets, thus positioning itself as a superior quality brand in the international market", mentioned Javier Neyra, Cusqueña Brand Manager.

Without a doubt, this award is added to the important work Cusqueña beer has performed in countries such as the United States, France, UK, Spain, Italy, Japan and Chile. In these countries, the beer is marketed as "Cusqueña: Incas gold", in honor of Cusco, its city of origin. Also, the brand has experienced a 30% growth in their exports to major markets during 2009.

In addition, it was also awarded locally with the "Great Classic Brand", an Effie award, honoring his tenure and sustained success during its trajectory on the Peruvian market.

About Le Monde Selection
Monde Selection is an independent international organization founded in 1961 on a Belgian initiative in Brussels. It is therefore, the oldest and most representative organization in the field of product quality selection in the world. Every year, an average of 2200 products from over 70 countries is presented to the organization to be evaluated based on their quality standards.

About Cusqueña

Cusqueña Beer is Backus's portfolio national Premium beer. It is the only Peruvian beer made from 100 % pure barley and Saaz hops, which is considered the finest in the world. The phrase that symbolizes this brand is: "Magic is in the details." It helps us share the Incas' search for perfection and detail in all their works. 

For more information, please contact:
Cecilia Quevedo / Dora Vallejos
Comunicaciones Externas Backus - 311-3000
Yohana Medina
LLORENTE & CUENCA - 222-9491(Anexo 208)

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on [21/06/2010].


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