SABMiller delivers strong UK performance
20 May 2010
Drinkers still spending on affordable luxuries
SABMiller announces today that Miller Brands, its UK operation, has again delivered significant volume and value growth in a premium beer market which has declined by 2% over the same period.
In the year to 31st March 2010 Miller Brands delivered organic volume growth of 17% (excluding Ireland and Northern Ireland), with its key brands significantly outperforming the market. Czech beer Pilsner Urquell has grown volumes by 22% whilst Peroni Nastro Azzurro has seen 29% growth in the year, equating to around 23 million additional pints. Over the last three years Peroni Nastro Azzurro has delivered compound annual growth of some 36%.
Miller Brands MD, Nick Miller says: "Throughout the recession, we've seen that consumers still want to treat themselves to affordable luxuries. Beers like Peroni Nastro Azzurro and Pilsner Urquell, which are differentiated by their quality, provenance and heritage, are ideally placed to fulfil this need."
Miller Brands has sought to further differentiate its beers through marketing activity not usually associated with the category, for example Peroni Nastro Azzurro's design partnership with Alessi and fashion collaboration with Antonio Berardi. It is also reflected in new draught distribution in bars which have never previously sold draught beer and through listings in stores which do not usually stock branded products.
Nick Miller continues: "We want to offer a premium drinking experience to consumers and by doing this we will drive value growth in the beer category. This will in turn benefit our customers."
About SABMiller plc
SABMiller plc is one of the world's largest brewers with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as market-leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the largest bottlers of Coca-Cola products in the world.
In the year ended 31 March 2009, the group reported US$3,405 million adjusted pre-tax profit and group revenue of US$25,302 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.
About Miller Brands
Miller Brands UK was launched in 2005 and is a subsidiary of SABMiller, one of the world's largest brewers. Miller Brands UK has assumed responsibility for the development of all SABMiller's international premium brands across the UK; these include Peroni Nastro Azzurro, Pilsner Urquell and Miller Genuine Draft. Through its consistent pricing and distribution discipline, supplemented by engaging marketing activities, Miller Brands UK is bringing value back into the beer category. Sales are currently growing in excess of 20% year on year in a declining market and this is increasingly recognized and referenced by retailers.
|SABMiller plc||Tel: +44 20 7659 0100|
|Bianca Shevlin||Corporate Media Relations Manager, SABMiller||Tel: +44 20 7659 0172|