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Birmingham Bosses Boost Morale as Britain’s Most Generous

1 May 2010

Pay rises may be a distant memory for many UK workers, yet bosses in the Midlands are boosting morale the old fashioned way - at the bar. According to new research from SABMiller, one of the world's leading brewers, Midlands managers are Britain's most generous with well over a third (41%) regularly putting their hands in their pockets for after-work staff drinks.

SABMiller's Beer Drinkers Survey has revealed that despite two years of recession, managers across the midlands are the keenest in the country to buy the team after-work drinks. Bigwigs in the south were the beer buying runners-up with more than a third (38%) picking up the tab.

Bianca Shevlin, SABMiller said, "When it comes to boosting morale with Friday night team drinks midlands managers are Britain's best bosses. In the UK we work the longest hours in Europe so a post work pint paid for by the boss tastes even better!"

Yet, the picture is a little grim up north, where bosses are least likely to welcome the weekend by taking the team for a drink. Just 1 in 5 (21%) regularly buy the beers for their staff with almost three-quarters (71%) of northern workers admitting that they have to pay for their own drinks after work. Scottish staff fair only slightly better with less than a third (32%) of bosses heading to the bar.

Nevertheless, British bosses in general are shown to be more sociable than our continental colleagues according to the Europe-wide survey. 97% regularly join the team for an after work drink, but French bosses finish bottom on the sociable scale with 1 in 5 saying ‘non' to ever sharing a drink with their staff.

With only 10% of British workers ever finding time to venture out for a lunchtime drink it appears that the modern British manager realises that, even when times are tight, joining the team for an after work drink is the best way of keeping spirits up.


Notes to editors
SABMiller is one of the world's largest brewers with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as market-leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the largest bottlers of Coca-Cola products in the world.

In the year ended 31 March 2009, the group reported US$3,405 million in adjusted pre-tax profit and group revenue of US$25,302 million. SABMiller is listed on the London and Johannesburg stock exchanges.

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Bianca Shevlin
Corporate Media Relations Manager
SABMiller plc
t: +44 7901 997340
Ceri Bevan
Euro RSCG Biss Lancaster
t: +44 207 4679200


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