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The Beer Museum prepared a fun-filled Easter (Translation)

31 March 2010

Plzeň 30 March 2010 - From Saturday, 3 April until Monday, 5 April 2010, all visitors to the Beer Museum or to the Plzeň Historical Underground Museum can participate in the Easter Game and experience an unconventional tour.

Everybody who wants to participate in the game will get a play card together with his/her ticket, based on which he/she will follow the tour from one room to another and will fulfil fun tasks inspired by Easter. People will be solving quizzes, measuring walls or solving puzzles. The tour will be fun for visitors of all ages. Every participant will receive a small gift.
The Easter tour, together with an untraditional programme, is part of a long-term tradition of the Beer Museum, but this year it's been expanded into the Plzeň Historical Underground. "For a while now, we've been trying to make the tour more fun for visitors by incorporating fun adventures during occasions such as Easter. For the Pilsner Fest we are planning to introduce a night tour, and to the beginning of spring and beginning of a new season belongs Easter. This year we offer every visitor a chance to play and have fun during Easter," says Jitka Froydová from Plzeňský Prazdroj.

You can visit the Beer Museum during Easter daily from 10 am until 6 pm. Easter tours at the Plzeň Historical Underground will be at 11 am, 12:30 pm, 2 pm, 3:30 pm and at 5 pm.


Notes to editors:

- Activities at Plzeňský Prazdroj for visitors of the city of Plzeň include the Visitors' Centre, the sight-seeing tour, the filling room of the brewery, the Beer Museum and the historical underground area in the city centre. The brewery is one of the most attractive tourist destinations in the Czech Republic.

- The beer museum in Plzeň is situated in the original brewery, which has been kept in its original state at Veleslavínova Street. It was opened in 1959, for the 10th anniversary of the brand "Plzeň beer."

- In 2009, more than 216,000 visitors from all around the world visited the brewery, the Beer Museum and the Historical Underground.

Contact:
Jiří Mareček
Plzeňský Prazdroj
724 617 219

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
 
Note, the news release was first published in its local market on [30/03/2010].
 


 

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