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Pilsen Callao releases collection of glasses (Translation)

5 March 2010

Lima, March 2nd 2010.- Pilsen Callao, Peruvian's traditional beer, announced the release of a collection of 6 beer glasses with their most emblematic brand logos over the years.

Consumers may obtain each beer glass at stores and supermarkets by purchasing three Pilsen Callao 650 ml. bottles plus a sol.

"Pilsen Callao consumers value its brewing tradition and recognize the brand's commitment to be up to date, maintaining its authentic flavor since 1863. Through this collection, consumers will have glasses that will show how the brand evolved and stays current throughout its history but always maintaining its authentic flavor, which turns it into one of the most preferred national brands", said Nino Garboza, Pilsen Callao Director.

Beer glasses promotion is available until the end of March throughout stores and supermarkets in Lima.

About Pilsen Callao
It is the first Peruvian beer and one of the first and most important in South America. Pilsen Callao traces its origins to 1863 when Federico Bindels partnered with French citizen, Aloise Kieffer, to produce the first beer in what was then the most important port district, Callao. Pilsen Callao appearance occurred amidst turbulent moments of Peruvian history. Nearly a century and a half later, it remains as the beer of preference in the Peruvian beer market. Faithful followers of its quality and historical value recognize it as the authentic beer. Pilsen Callao is the beer of true friendship.

For more information, please contact:
ecilia Quevedo/ Dora Vallejos
Comunicaciones Externas Backus - 311 3000
Yohana Medina/ Silvana Maldonado
Llorente & Cuenca - 222 9491

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on [02/03/2010].

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