Gambrinus ready for the spectacular concert of rock band “Kabát”! (Translation)
15 September 2009
180 thousand Gambrinus beers ready for the concert-goers!
Prague, 11 September 2009 - Those planning to visit the mega-concert event of the rock band "Kabát" that takes place on Saturday night at the Prague location of Vypich will certainly not suffer from thirst. This assumption is based on the fact that the concert organizers have acquired 900 hectolitres (19,800 gallons) of Gambrinus beer for this unique event. On the concert grounds there will be 200 booths with Gambrinus beer on tap.
"Our partnership with the band ‘Kabát' came into being thanks to the fact that most of the band fans are our fans as well," says Jiří Rákosník, Gambrinus brand manager.
"We are expecting to draw higher volumes of Gambrinus beer at this unique concert than at the last Rolling Stones concert at Letná area in Prague," comments Vladimír Kleisner who is in charge of the Gambrinus beer sale at the location.
Brand PR manager
Phone: +420 724 617 886
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on 11 September.