Current business profile
In Honduras lager volumes for 2012 were up 9% versus the prior year. Growth was underpinned by our affordability strategy, in the traditional trade with a larger multiserve bottle, and in the modern trade with affordable can pricing, for both mainstream brands, Imperial and Salva Vida. The super premium category saw healthy growth, with Miller Lite doubling its volumes. Our alcohol market share continued to increase reaching a historic high of 53%. Soft drinks volumes grew by 7% boosted by further cooler penetration and brand activations and the success of multiserve packs.
Annual Report 2012
Our Annual Report reviewing performance to 31 March 2012.
Quarterly divisional seminar
Hosted by Karl Lippert, President of SABMiller Latin America.
Share of total beer market*
Share of total soft drinks market*
* Management estimates
Volume (hl 000)
litres per capita
* Source: Forecast figures for 2011 from Plato Logic, March 2012.
Investor relations contact
Katie Close – Senior Manager
Beer industry regional focus: Latin America
Tel: +44 20 7659 0113
Fax: +44 20 7659 0135