Current business profile
El Salvador saw robust domestic lager volume growth of 12% with bulk packs growing strongly, which combined with significant fixed cost productivity, boosted operating margins. Our flagship mainstream brand, Pilsener, grew by 19%, while Golden Light, which was repositioned in the upper mainstream segment, grew volumes by double digits. In the premium segment our local brand Suprema grew by 17%, assisted by the launch of the red beer variant Suprema Roja and increased market activations. Soft drinks volumes grew by 3% over the prior year, with particularly strong growth in non-alcoholic malts and juices.
Annual Report 2013
Our Annual Report reviewing performance to 31 March 2013.
Quarterly divisional seminar
Hosted by Karl Lippert, President of SABMiller Latin America.
Share of total beer market*
Share of total soft drinks market*
* Management estimates
Volume (hl 000)
litres per capita
* Source: Forecast figures for 2012 from Plato Logic, March 2013.
Investor relations contact
Senior Manager, Beer industry regional focus: Latin America
Email: Eduardo Diaz
Tel: +44 20 7659 0169
Fax: +44 20 7659 0135