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Alcohol responsibility

Latest updates

Progress in our drive to raise EU-wide awareness of irresponsible drinking

Our business is to brew great beer that improves the quality of life for people. We love creating our beer – almost as much as our millions of customers enjoy drinking it! But we recognise that, sadly, a small minority of consumers drink alcohol irresponsibly, doing damage to themselves and to the people around them.

Read Gabor Garamszegi's blog

New Public Health Responsibility Deal pledge from SABMiller helps licensed premises tackle irresponsible drinking

SABMiller has made a new pledge as part of the UK Government’s Public Health Responsibility Deal on alcohol.

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SABMiller releases report on our approach to beer, responsible drinking and economic growth in the UK

Download report PDF (0.70Mb)

Policy on Commercial Communication

Our sales and marketing standards for all our businesses

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PDF (0.45Mb)

Front cover of Commerical Communication
A constructive approach