Encouraging responsible consumption across the value chain
Alcohol abuse – particularly the consumption of illicit alcohol – is a problem among some rural farmers in Uganda. In response, Nile Breweries has developed an innovative programme to communicate alcohol responsibility messages to a largely illiterate group of farmers in an easy-to-understand and engaging way.
Designed to provide information on responsible consumption, the programme was developed in partnership with Health Initiatives in the Private Sector (HIPS) and a USAID-funded NGO. In its first year it reached 1,300 farmers.
Nile Breweries also has a partnership with the Uganda Police to provide training for retail outlets. The aim is to promote responsible alcohol consumption, avoid the selling of alcohol to underage or already intoxicated consumers and discourage driving after drinking. Last year 700 retailers took part in the programme.