Impala - from subsistence farming to cash crop
In October 2011 in Mozambique, we launched the first-ever commercial-scale, cassava-based clear beer - Impala.
Cassava is a difficult crop to use on a commercial scale, because the root deteriorates quickly once it's been harvested. That said, it's also one of the most widely-grown crops in Africa. We therefore saw an opportunity to create a new market for subsistence farmers and help them to earn an income, often for the first time. We joined forces with DADTCO (Dutch Agricultural Development and Trading Company) and came up with an innovative solution - a mobile processing unit that we can send to cassava-growing regions to process the crop on the farm, ready for the brewery.