SABMiller logo

China Flag of China

Map of China Woman holding a tray of Snow beer bottles
China map overlay showing location of our operations
Back
View operations

* Not all shown

Vital statistics

1,368.21

Population (millions)

1994

Year of investment

95

Number of breweries

491,2091

Total size of beer market (hl 000)

361

Beer consumption per capita (litres)

  • 1 Forecast figures for 2012 from Plato Logic, March 2013.
Company name

China Resources Snow Breweries Ltd

Website

www.snowbeer.com.cn/

Management

Wang Qun
General Manager

Contacts

View contacts for China

Brand portfolio

Main brand

  • Snow Beer logo

View and download images which capture the unique aspects of this market by visiting our image library.

History

1994-1996

CR Snow started in Shenyang, capital of Liaoning province in Northeast China, with two main breweries, Shenyang and Dalian.

1997-2000

The group acquired 6 more breweries, i.e. Jilin, Tianjin, Anshan, two breweries in Anhui, and Mianyang, and expanded into provinces out of the northeast.

In the year of 2000, CR Snow adopted the strategy of developing into coastal areas and along the Yangtze River, and achieved 10.3mn hl of sales volume and over 4% of national market share.

2001-2006

CR Snow did a number of very influential acquisitions across China and followed the strategy to move into the more affluent regions, including Blue Sword in Sichuan, Dongxihu in Hubei Wuhan, Longjin in Anhui, Qianjiang in Zhejiang and breweries of Lion Nathan in Jiangsu.

By end of 2006, CR Snow had more than 40 breweries with over 50mn hl of sales volume and approximately 15% of national market share, becoming the biggest beer company in China by volume for the first time.

2007-2012

The group continued to further improve its national footprint by acquisitions and greenfields´╝îdeveloping into more regions, such as Inner-Mongolia, Guizhou, Henan and Shanghai.

By end of 2012, CR Snow had more than 80 breweries with over 100mn hl of sales volume and approximately 22% of national market share.

2013

CR Snow has entered an agreement with Kingway Brewery Holdings Limited this year to acquire its brewery business for a total cash consideration of RMB 5.38bn (c.US$864m).