Year of investment
Number of breweries
Total size of beer market (hl 000)
Beer consumption per capita (litres)
SAB Ltd enters Romania with the acquisition of Vulturul Buzau.
SAB acquires Pitber Pitesti and Ursus Cluj-Napoca.
Ursus, Vulturul Buzau and Pitber Pitesti are merged to form Ursus Breweries S.A.
Ursus become the majority shareholder in Bere Timisoreana.
The company acquires Aurora Brasov and takes over the Ciucas brand.
SABMiller's Romanian subsidiary, Ursus Breweries, acquires a 71% interest in the Romanian brewer Bere Azuga.
Closure of URSUS brewery in Cluj
The opening of the mini production facility "Fabrica de Bere URSUS" in Cluj, in the premises of the old URSUS factory.
Targeting students in Romania
Our ‘Measure your Lifestyle’ campaign in Romania encourages students to enjoy alcohol in moderation.